SBC News Voice of the Sports Betting Industry
PIN-UP Global has transformed its international business into an igaming holding company that will increasingly focus on technology, B2B solutions and product innovation.
The restructuring is part of PIN-UP implementation of a new model that would ensure transparency of business operations, as well as the licensing of its B2B direction and the easier certification of its products in the EU.
Marina Ilina, CEO of PIN-UP Global Holding, commented: “This move is a natural step in the evolution of the ecosystem and aims to create a stronger and more sustainable foundation for PIN-UP’s future growth and development.
“The lessons and experience accumulated by our team over all these years will be used by it in a new context and with new opportunities that the reorganisation of the business provides.”
All in all, PIN-UP will try to position itself better as an investment-attractive entity on the global market by expanding its partnership contracts with licensed gambling operators in important regions.
PIN-UP will also strengthen its work on products like Core Product Platform, Cash Desk, Affiliate & traffic generation tool, Marketing & Segmentation Tool, CRM & Customer support tool, Anti-Fraud Tool, and Communication Hub Tool.
