UK based iLottery operator LiveLotto has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider.
Following LiveLotto’s integration, Income Access’ affiliate management team will run the programme, with its network allowing the brand to be connected to over 25,000 affiliates.
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to launch our technology and marketing services partnership with a unique and innovative iLottery brand.
“LiveLotto already enjoys high brand awareness in the UK market, and we look forward to continuing to grow its player base through a combination of our marketing platform, affiliate management and our affiliate network.”
Launched in 2015 and licensed by the UK Gambling Commission, Livelotto offers a low stake quick win via the brands main online lottery game, which runs draws 24 hours a day, seven days a week.
In addition, a raft of instant win games are also offered on the site, and together with the main LiveLotto game are optimised for use on desktop, iOS and Android devices.
Benn Timbury, co-founder and CEO of LiveLotto, added: “When looking to launch our affiliate programme, we listened to the affiliate community and many recommended Income Access.
“It’s a platform that they had already incorporated, and trust.
“We’ve had success offering LiveLotto on national television and across digital media, and now wish to offer our unique product to affiliates.”
To accompany the programme launch, all new affiliates will receive 50% revenue share for their first three months of promotion, and between 25% and 35% thereafter.