Cherry’s XCaliber signs first affiliate client with FSport Sweden

Stockholm-listed Cherry AB’s new business B2B services division XCaliber will provide Swedish fantasy sports platform FSport with its affiliate marketing platform ‘Omarsys’.

Launched in November 2016, XCaliber is a specialist division focusing on player management and acquisition services. The division is set to bring to market new performance related tools to help industry stakeholders optimise performance and management of game portfolios.

Helsingborg-based FSport a provider of ‘mobile-first ’interactive fantasy sports contests, and represents XCaliber first major business agreement.

Dario Aruda, CEO XCaliber, commented on the FSport partnership: “We’re delighted to be launching our innovative Omarsys software tracking tool with FSport, our first ever external client. We are confident FSport will enjoy success with the same technology platform and services that have helped make Cherry iGaming’s brands to grow so successfully in recent years.”

Omarsys is a performance tracking software developed using the newest technologies available. It combines the best features expected from tracking platforms with real-time reporting and instant analytics with the flexibility to service any verticals’ marketing and tracking needs.

Hampus Hägglöf, CEO of FSport, backed XCaliber as affiliate marketing partner: “FSport is a daily fantasy sports platform and we know there is great interest in this vertical. We were very impressed with the technology behind Omarsys and the potential it has to help grow our business.”