BetConstruct has powered the launch of Online Betting Ltd through white label gaming platform provider ProgressPlay.
Online Betting Ltd is available now at https://onlinebetting.ltd.uk, while an iOS app is expected to launch before the end of 2019.
Through BetConstruct, the new betting brand offers more than 55,000 pre-match events and 30,000+ live matches every month across 140 different sports.
Online Betting Ltd Marketing Director Andrew Ward said: “We’re thrilled to launch Online Betting Ltd in the UK with the best suppliers in the business and look forward to becoming a key player in the market. We believe that our brand and partners have the ability to really compete in this highly competitive space.”
Online Betting Ltd chose to go with the white label from ProgressPlay after a lengthy process to find the best all in one solution for both sports betting and online casino.
The ProgressPlay solution pairs the extensive sports event coverage with a “fully loaded” online casino featuring games from leading suppliers such as NetEnt and Inspired.
ProgressPlay is led by long-term CEO Itai Lowenstein, who spent five years with 888 in the early part of his career (2002-07), serving as Head of Promotions, Head of Operation and Casino Director. He also spent three years (2009-12) as CEO of Kamay Holdings, the owner of sites including LuckyAce Poker, LuckyAce Casino and Supro Casino.