GVC Holdings announced a second multi-year extension to its already existing B2B supply agreement with Danish state owned gambling operator, Danske Licens Spil (DLS).
The group have supplied online gaming and poker content to DLS since the Danish market first became regulated in 2012.
Through its agreement with GVC, DLS has access to the Group’s extensive portfolio of gaming content which includes titles from leading third-party suppliers as well as exclusive games developed by the GVC’s in-house development studios.
GVC’s Head of Client Services, Ian Turnbull commented: “Having supplied poker and casino games to DLS since 2012 we are thrilled to extend our relationship once again. Danske Licens Spil is the clear market leader in Denmark and we are delighted to be their long-term partner of choice.”
GVC Holdings is one of the largest sports betting and gaming groups in the world, operating both online and in the retail sector.
The Group owns a comprehensive portfolio of established brands; their Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; while the Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino.
Søren Schneider, Director of Product Management at Danske Licens Spil said: “Danske Licens Spil has been a strong market leader in the liberalised Danish market since 2012. One of the reasons for our continual growth is our strong relationship with the GVC Group.
“With access to their casino and poker platforms combined with our joint exclusive content development it was a logical decision to extend our relationship for three more years.”