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Football
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Europe
Time to read: 2 min
FDJ’s betting brands offer ‘immersive experiences’ to PSG fans
July 8, 2022
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Asia
Time to read: 2 min
Man City names 8XBet Asian-betting partner but regulation concerns are raised
July 6, 2022
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Football
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CopyBet heads towards ‘exciting season’ working with QPR
July 5, 2022
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Europe
Time to read: 3 min
Premier League secures own terms to phase out betting sponsorships
July 1, 2022
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Football
Time to read: 2 min
Betsson supports gender equality in CONMEBOL partnership
July 1, 2022
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Europe
Time to read: 2 min
Sunderland AFC nets Spreadex as principal partner
June 29, 2022
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Football
Time to read: 2 min
AFC Bournemouth nets Dafabet as shirt sponsor for EPL return
June 27, 2022
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Marketing
Time to read: 2 min
Ronaldo Nazário joins Rivaldo as Betfair’s latest brand ambassador
June 27, 2022
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Sportsbook
Time to read: 2 min
Betcris enhances ‘historic’ commitment to Mexican market with FC Juárez
June 21, 2022
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Sportsbook
Time to read: 2 min
Sportsbet.io unveils ‘football legend’ Nwankwo Kanu as global ambassador
June 20, 2022
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Features
Time to read: 5 min
A World Cup with adjusted goalposts - BOSE examines Qatar 2022 marketing
June 14, 2022
Premier League side Everton Football Club has secured its highest ever value front-of-shirt deal with Stake.com.
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Latest News
Time to read: 3 min
Everton agree ‘highest ever’ front-of-shirt sponsorship via Stake.com deal
June 9, 2022
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iGaming
Time to read: 2 min
QuinnCasino secures first major agreement with Scottish football club
June 6, 2022
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Marketing
Time to read: 2 min
Betsson continues LatAm growth strategy with AC Milan
May 27, 2022
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Sportsbook
Time to read: 2 min
Olybet continues European expansion with Real Betis
May 27, 2022
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Sportsbook
Time to read: 2 min
W88 removed from Crystal Palace shirts amid gambling ban push
May 26, 2022
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Sportsbook
Time to read: 2 min
Betano secures naming rights to ‘dynamic’ Romanian Cup
May 24, 2022
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Marketing
Time to read: 2 min
VBET continues French market expansion plans with AS Monaco
May 19, 2022
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Player Protection
Time to read: 2 min
Entain and Trident Leagues push for sport volunteers via online hub
May 19, 2022
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Sportsbook
Time to read: 2 min
Three Brazilian football clubs ink sportsbook partnerships
May 17, 2022
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Interviews
Time to read: 3 min
Stats Perform: How to generate ‘the best analysis possible’ from FA Cup fixtures
May 13, 2022
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Marketing
Time to read: 2 min
Sky Bet launches #StepUp campaign as EFL Play Offs commence
May 13, 2022
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Sportsbook
Time to read: 3 min
Genius Sports signs live data and analytics deal with Benfica
May 10, 2022
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Featured Articles
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Events
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SBC signs long-term agreement to remain in Lisbon until 2030
October 2, 2026
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Events
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SBC Summit Day 3: Prediction markets praised as "extraordinary opportunity in innovation" but doubts remain
October 1, 2026
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Features
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SBC Summit: Reflecting on the global expansion of the AFA brand
October 1, 2026
Entrance to the SBC Summit Lisbon 2026
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Events
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SBC Summit 2026: Flutter & BetMGM detail black market battle
September 30, 2026