Search
Choose a style
Dark
Light
Football
Sign outside Brentford FC, which has just renewed its deal with HollywoodBets
BREAKING
Sportsbook
Time to read: 3 min
Brentford FC sign five-year Hollywoodbets deal despite operator losing front-of-shirt deal
August 17, 2026
World Cup trophy
BREAKING
Latest News
Time to read: 4 min
2026 World Cup showed a fandom trend bookmakers should keep an eye on
August 14, 2026
Lazio badge on a football shirt
BREAKING
Italy
Time to read: 3 min
Lazio ends €22m Polymarket sponsorship on mutual grounds  
August 12, 2026
BREAKING
Features
Time to read: 4 min
Amelco: how to build on the world’s biggest sporting event
August 12, 2026
2026 World Cup
25:03
BREAKING
Features
Time to read: 7 min
Why the 2026 World Cup proved product innovation now wins sportsbooks
August 11, 2026
Sky Bet EFL ball, representing the EFL Championship and its gambling sponsors
BREAKING
Marketing
Time to read: 2 min
How the EFL Championship has become a betting battleground 
August 11, 2026
A man using a phone to look at betting odds
BREAKING
Features
Time to read: 6 min
What the 2026 World Cup taught RightBet about volatility, pricing and sportsbook risk
August 10, 2026
Malta national football stadium
BREAKING
Technology
Time to read: 3 min
FeedConstruct wins streaming rights for Malta Premier League
August 7, 2026
Croke Park, which will play host to Leeds United vs Man Utd, sponsored by BOYLE Sports
BREAKING
Sportsbook
Time to read: 2 min
BOYLE Sports to sponsor Man Utd vs Leeds in first Croke Park football fixture since 2009
August 7, 2026
Premier League trophy, representing Super Group's presence in the league after Man Utd deal
BREAKING
Sportsbook
Time to read: 5 min
Super Group CEO hails Man Utd deal as Betway asserts Premier League dominance
August 6, 2026
Betway secure Man Utd sponsorship for 26/27 Premier League season
BREAKING
Sportsbook
Time to read: 3 min
Man Utd secure Betway partnership over two months after rumours began
August 4, 2026
Infantino and Trump, as Paddy Power takes a swipe at Infantino's FIFA World Cup plans
BREAKING
Marketing
Time to read: 3 min
Infantino’s FIFA HQ sets the scene for latest Paddy Power social media jibe
July 31, 2026
Sunderland kit without sponsor
BREAKING
Sportsbook
Time to read: 4 min
Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
July 31, 2026
FC Porto x Betano
BREAKING
Sportsbook
Time to read: 3 min
Portuguese champions FC Porto extend Betano front-of-shirt deal by three seasons
July 30, 2026
Kylian Mbappé has scored eight goals so far for France this World Cup
22:33
BREAKING
Sportsbook
Time to read: 3 min
Superstar effect takes World Cup betting prevalence 
July 30, 2026
Boyle Sports partners with Leeds United
BREAKING
Sportsbook
Time to read: 4 min
BOYLE Sports continues UK football marketing spree with Leeds United partnership
July 29, 2026
Birmingham City 2026/27 kit with Coral sponsor
BREAKING
Marketing
Time to read: 5 min
Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
July 27, 2026
BREAKING
Football
Time to read: 4 min
Italy FA dismisses Pirlo appointment over Fonbet links
July 27, 2026
FIFA's headquarters in Switzerland
BREAKING
Latest News
Time to read: 3 min
Discrepancies emerge around FIFA’s World Cup integrity claims
July 24, 2026
Lamine Yamal and Lionel Messi, who will go head to head in Sunday's 2026 World Cup final
BREAKING
Sportsbook
Time to read: 3 min
World Cup final: Lionel Messi backed by 82% of Betano users to lift consecutive World Cups
July 17, 2026
New York New Jersey Stadium, where England or Argentina and France or Spain will face off in the 2026 World Cup final
BREAKING
Features
Time to read: 4 min
England an unpopular pick against Argentina according to Entain and Betano
July 14, 2026
England vs Norway, as SBC News reports on what punters are thinking about the game
BREAKING
Sportsbook
Time to read: 4 min
Surprise, surprise: the rest of the world are banking on England to lose to Norway
July 10, 2026
Estadio Azteca, where England beat Mexico 3-2
BREAKING
Features
Time to read: 6 min
England’s win against Mexico amplifies hype ahead of Norway quarter final clash
July 8, 2026
1 2 3 4 … 71
Featured Articles
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Europe
Time to read: min
Sponsor Spotlight: Big week for localised gambling partnerships
September 4, 2026
BREAKING
Featured News
Time to read: min
Brazil Senate plans ambush of Bets Law on death sentence
September 3, 2026
Bolsa Milan: Lottomatica
BREAKING
Featured News
Time to read: min
Lottomatica & Blackstone agree on terms to absorb CIRSA 
September 2, 2026
SuperBet logo on company HQ in Bucharest, Romania
BREAKING
Europe
Time to read: min
Superbet stands by workforce against Romania gambling venue limits 
September 1, 2026