Ilya Novozhilov, CEO at AVA Team, outlines the benefits of working with Melbet.Partners and why clear communication is essential in the affiliate-operator relationship.
SBC: What was the Melbet registration process like, and what can you say about joining the affiliate program?
Ilya Novozhilov: We first met Melbet.Partners at an industry conference and immediately began to discuss how we could work together. During these conversations, we realised that we would be very useful for each other because of the number of geos that we both work in.
Since working with each other, Melbet immediately gave access to personal accounts on the site, which we found to be both intuitive and pleasant. In these accounts, we can access all Melbet’s offers and promos as well as the data analytics which we could use to make decisions. We also receive reports via this account.
Communication is so important and our manager is so communicative; everybody is responsive and helps with emerging questions and provides additional information.
SBC: What are the main advantages of working with Melbet, and how would you rate its program?
IN: In the affiliate and operator relationship, support throughout all stages of the journey and relationship is so important. We have never had any issues on this front with Melbet. Since they are a direct advertiser, they know exactly what their players’ needs are, and they relay this information back to us as well as insider information about the product so we can work as efficiently as possible.
SBC: Transparency and trust are crucial in the relationship between the affiliate and the arbitrage team, so how does Melbet build trust with AVA?
IN: It cannot be overstated how important transparency and trust is in this space. We place a lot of importance on this, and so do Melbet.Partners.
Several elements contribute to a trusting and transparent relationship, including:
Transparent Reporting: We get access to detailed analytics and reports with cap rate, deposit count, amount of deposit, amount of bets, cost of FTD and the deposit to payout ratio. This allows you to track not only the attracted users but also their activity, which helps you understand the methods that work best.
Communication: Regular communication with affiliate program managers creates a sense of partnership. They are always ready to answer questions, provide recommendations, and discuss strategies, contributing to collaboration openness. We have developed a trusting relationship, including personal communication at conferences and various meetups; attending Melbet events also plays a major role.
Clear Conditions: The collaboration terms, including interest rates and payments, are clear and concise. It avoids misunderstandings and eliminates the risks of abuse.
Payments and Terms: Melbet adheres to a strictly established payment schedule, which creates additional trust. Partners can be sure that they will receive their money on time.
Feedback and improvements: Melbet listens to the partners’ opinions and strives to improve the program based on their suggestions and comments. It creates a sense of involvement and that each partner’s opinion matters.
These factors enabled AVA and Melbet to build a healthy and trusting relationship, which, in turn, improved the effectiveness of our collaborative work.
SBC: What information and data do you share with Melbet and vice versa? How does it help to build and maintain this level of trust?
IN: We share a significant amount of information, including all the main metrics for different verticals, player needs, etc. In turn, Melbet helps us by sharing information that can attract even more clients and make their experience with the product more positive. The systematic and open data exchange between AVA and Melbet contributes to strong and trusting relationships, ultimately leading to a successful collaboration.
SBC: Would you recommend other partners to work with Melbet and, if so, why?
IN: Yes, of course, we can recommend Melbet to other partners.
In competitive conditions, the advertiser offers a deal on a budget starting from 30%. It means you can expect a decent income depending on your efforts. Other benefits we have had include:
Diverse Tools and Support: Partners can access various advertising materials and marketing tools, which facilitates attracting users. In addition, program managers are always ready to help and provide information about bonuses and landings, unique promo codes for each geo, push notifications, and consultation on the geo features where the partner did not have expertise.
Transparency and Trust: As noted, Melbet builds trust with partners through transparent reporting and open communication. It creates a healthy foundation for long-term collaboration.
Analytical data: Access to detailed analytics allows partners to understand their audience better, optimise advertising campaigns, and improve efficiency. It also lets you see what works and what does not and make adjustments in time.
Opportunities: Melbet caters to a broad audience and offers over 40 geos. It enables affiliates to choose what to use to maximise revenue.
