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Nick Profokev, Alpha Affiliates: A proven program with no surprises

Webmasters and SEO specialists should partner with an affiliate program proven to drive traffic and share profits over the long term so there “won’t be any surprises” when it comes to commission.

Those were the words of Nick Profokev, CEO and co-founder of Alpha Affiliates, whose team has been working in the gambling industry since 2012, establishing an affiliate program in 2017.

He told SBC News that its partners are guaranteed the best deals for promoting the following active brands – Loki Casino, Gunsbet, Goldenstar, Webbyslot, EUSlot, CrazyFox, Savarona, Roku Casino. These eight brands will soon be joined by GSlot, the latest addition to the program just last month.

To emphasise the program’s appeal for prospective partners, Profokev explained that it works with “all popular cooperation schemes” including cost per acquisition (CPA), Revshare and Hybrid, while it already accepts traffic from more than 38 countries.

Profokev also offered advice for publishers or brands interested in becoming an affiliate to the gambling industry. “Before driving traffic, you should check the brand for compliance with payment solutions,” he shared.

“No appealing design can replace the 1-2 extra merchants in the GEO you need. Our managers will help you to identify the brand with the best conversion for the right GEO.” 

Expanding on the sort of material to best promote online casino and sportsbook campaigns, he said that creatives evoking “emotions of thrill” – particularly for casino players – will show the best KPIs.

Profokev concluded by discussing his plans for developing the Alpha Affiliates brand over the next two to three years. He said: “The development of our company does not stop for a minute!

“We plan to enter new markets, including Latin America and India, and gain new licences where needed. In the near future, we will also be launching a new brand with a poker Room.”

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