SBC News Voice of the Sports Betting Industry
As we draw closer to the start of Euro 2024 on June 14, the sporting community and igaming operators are buzzing with anticipation. Perfect timing, therefore, to engage with a particularly fascinating figure, Maxim Slobodyanyuk, whose company – Atlaslive – has developed one of the world’s most innovative and adaptable sportsbooks. Here he talks about football innovations and the unique possibilities that modern technology brings to the field.
Euro 2024 begins on June 14, and the excitement around football betting is becoming palpable. Could you please share how Atlaslive’s sportsbook will enhance the betting experience for this major event?
As Euro 2024 nears, the anticipation in the world of football betting is indeed palpable. At Atlaslive, our in-house developed sportsbook is designed to significantly enhance the betting experience for this major event. We’re prepared to handle peak loads effortlessly, thanks to our robust platform that boasts a 99.9% uptime. This reliability means that our players can place their bets almost continuously, without the risk of losing access during critical moments.
Moreover, our platform offers tools for objective and highly-professional betting management, ensuring accurate and timely results. We understand that our partners may have unique needs, and we are equipped to develop and integrate new, exclusive modules swiftly, tailored to their specific business requirements. All these capabilities give us a significant competitive edge in both existing and new markets.
What do you think about expanding promotional activities to include a variety of sports beyond just football? Could you explain how operators can benefit from this approach and what impact it has on their success?
Expanding promotions to include a wider range of sports is definitely a smart move for any igaming operator. While football typically holds the top spot in betting, other sports have a lot to offer too. When we spread out our efforts to include these other sports, we reach more markets and make the most of different sports seasons.
Let’s take a simple example. Say an operator focuses only on football and runs a big ad for a Premier League game. This might bring in a lot of bets at first, but it also makes the business really depend on how that game goes. If the game doesn’t turn out well, the operator could lose a lot of money.
That’s why at Atlaslive, we encourage operators to think wider. Our platform supports this strategy by providing detailed business analytics, helping our partners identify the most lucrative opportunities and tailor their promotions to maximise returns across different sports and seasons. So they can make smarter choices and do better in the long run.
As the trend of online casinos offering sports betting continues to grow, could you tell us more about the advantages for operators in integrating a sportsbook into their platform? Please, share any unique features or innovations that set Atlaslive’s sportsbook apart.
Certainly, launching a sportsbook before major events like UEFA Euro 2024 is a proven strategy. There are plenty of other events that also draw attention. But what really matters is how the operator plans to move forward.
As the trend for online casinos to include sports betting grows, it’s clear there are big advantages for operators who integrate a sportsbook into their platform. People’s habits are changing, most of them are not just spinning slots in the casino lobby for hours anymore. They want more engaging, live experiences tied to real-world events. A sportsbook, especially one with a variety of betting options, really taps into this desire for more dynamic entertainment.
Our sportsbook at Atlaslive is designed to boost engagement and conversions — our current partners have seen increases of over 30% in these areas. This is thanks to the unique features and special gamification techniques we’ve built into our platform.
Sure, an online casino can succeed on its own. For example, in Europe, online casinos have generated billions in revenue without sports betting. But think about how much more successful they could be if they added sports betting. Sports events naturally draw a lot of attention and excitement, which makes them easier to promote than casino games alone. Plus, sports betting is often more socially accepted, which helps attract and retain players.
What sets our sportsbook apart? It’s developed in-house with a focus on user-friendliness. We make it easy for players to find and bet on exciting events, which keeps them coming back. We’re also continuously enhancing our platform to ensure it’s lightning-fast, intuitive, and equipped with the latest in real-time risk management and anti-fraud technology. It’s designed to scale and adapt to multiple markets as needed.
I’m sure casino operators who offer both slots and sports betting will always maintain a strategic advantage in attracting and retaining players.
You mentioned Atlaslive’s strategy includes growing with partners and adapting to different market conditions. How does this help improve your sportsbook’s performance and reliability for operators in new markets?
Yes, really, our strategy at Atlaslive is all about growing alongside our partners and adapting to diverse market conditions. This approach greatly enhances the performance and reliability of our sportsbook, especially in new markets. By understanding and adjusting to local needs, we keep our platform robust and highly relevant to specific regional demands.
Each market has its unique challenges, from regulatory requirements to player preferences. Our ability to swiftly adapt allows us to offer solutions that are both flexible and compliant, which is crucial for maintaining smooth operations and securing trust among operators.
At the same time, our ongoing commitment to refining our technology means that we can handle the demands of various markets without sacrificing speed or functionality. This ensures that our partners can offer their customers a reliable and engaging betting experience, no matter where they are.
How do you see the future of sports betting, what new technologies and trends do you consider pivotal for boosting the overall betting experience?
Sports betting is all about staying current with technology. At Atlaslive, we’re really pushing the limits with live and mobile betting. That’s why we continue to optimise our platform for mobile use, making sure that our users have a seamless, fast, and reliable experience.
According to our current statistics, over 90% of users are now betting through mobile devices, and this trend continues to grow. People find it easier to bet on the go, which is why we’re heavily focused on improving our mobile betting apps.
Esports, virtual reality, data analytics, and AI are reshaping how fans interact with sports betting. These technologies make betting more exciting and more responsive to the real-time actions sports fans love. We’re seeing a strong preference for live betting because it lets bettors engage with the game as it happens, adding an extra thrill to every match.
