Tag Archives: EURO 2024

Building on the significant success of its pre-match offering, OpenBet’s new in-play BetBuilder allows bettors to create customised wagers as matches unfold. Luke Saunders, Vice President Commercial at OpenBet, outlines how this latest addition will provide players with an enhanced betting experience and help the company further extend its global customer base. SBC News: How will OpenBet’s new in-play BetBuilder …

Licensed bookmakers in France took €650m in stakes from French punters during the UEFA Euro 2024 championships that concluded on 14 July with Spain becoming European champions for the fourth time, according to the latest figures published by the Autorité Nationale des Jeux (ANJ).   The total was less than that recorded during the previous Euros in 2021, said ANJ, but …

Martin Clarke, Chief Growth Officer at OddsMatrix, sits down with SBC News to take a look at betting behaviour on the EveryMatrix platform during the bumper summer of sport which saw both the Euros and Copa America take place. SBC News: It was heartbreak for England and delight for Spain as Mikel Oyarzabal’s late strike won the Euros for the …

“We have just fallen short.”  It is perhaps the one quote from Gareth Southgate’s press conference after the Euro 2024 final heartbreak against Spain that would define his entire eight-year reign as England boss.  As Mikel Oyarzabal’s late effort secured a record fourth European Championship title for Spain, England were left reeling as Southgate’s Three Lions rued a second consecutive …

AFJEL, the trade body representing France’s regulated online betting operators, has blamed illegal bookmakers targeting French punters for a poor Euro 2024, which revealed  “surprisingly low or even decreasing figures” for the country’s legal bookmakers when compared with past major sporting events. The association said data from dot.fr bookmakers showed that Euro 2024 stakes were flat compared to Euro 2020 …

According to a series of new studies on the public’s perception of gambling advertising, the majority of people are concerned about the amount of promotions they see.  The first report comes from the Football Supporters Association (FSA), which says that three-quarters of football fans (73%) feel like they are subjected to a concerning amount of gambling advertising and sponsorship around …

Entain has analysed the rate of UK support for England’s current EURO 2024 team, only to reveal somewhat disappointing results. According to the sports betting firm, only 20% of UK bets have been placed on the Three Lions during the competition, despite the team finishing first in its Group C.  In comparison, 60% of Portuguese fans backed their nation, followed …

Ladbrokes has debuted ‘Bring Your Wave’, its new TV and multi-media advertising campaign for the UEFA Euro 2024 Championships and the upcoming 2024/2025 football season. The campaign sees Ladbrokes pay “homage to football’s most iconic celebration, as a Mexican wave escalates and ripples throughout the city”. Bring Your Wave is Ladbrokes’ second multi-media campaign devised by creative agency Neverland, working …

The Dutch gambling regulator Kansspelautoriteit (KSA) has highlighted three main areas which it will focus on during the Euros – prevention, supervision and enforcement.  In preparation for an expected surge in placed bets and gambling advertising during a summer of sports, the watchdog is tightening the control measures around youth betting.  Part of the regulator’s increased efforts is a campaign …

BETBY will tap into the football craze this summer with a new set of features designed to power operator sportsbooks for football fans.  Partners that are part of the BETBY network will be able to launch a dedicated Euro and Copa America tournament page integrated into their proprietary sportsbooks, which offers streaming, qualification odds, a selection of outrights and ready-made …