Coral has been made the subject of a BBC three part documentary named “Britain at the Bookies”.
The documentary will air tonight on BBC One at 21:00, and will focus on the daily trials and tribulations faced by staff of a Coral betting shop in Huddersfield in West Yorkshire.
The bookmaker agreed to the filming of the BBC documentary in August 2014, in order to give the public a better perspective on how the betting industry works.
The Huddersfield, Coral shop which is the subject of the documentary is run by veteran manager Tony Kendall and his daughter Siobhan. The documentary will also feature scenes from Coral’s East London Headquarters as the bookmaker outlines business plans to help boost retail performance.
In August 2014 when the BBC first announced the commissioning of the documentary, Emma Willis Head of Documentary Programming at the BBC, detailed that the TV show would aim to demonstrate the “everyday realities of life on the betting shop floor. It will also try to detail why as a nation we are betting more than ever”
Simon Clare, PR Director at Coral, who features in the series said:
“The TV series is an opportunity to give people a chance to get to know a modern day bookie a little better – warts and all. Much of the series shows the British public that we are a fun and vibrant industry with positive, passionate, staff that care about their customers. But it is also important to show openly, as the series does, the challenges faced by the small number of our customers whose gambling is, or may become, out of control. The industry is doing more than ever before to help protect those who may be at risk of harm – and a little bit of this work it touched on briefly in the programme – but a huge amount is being done so there is more help available than ever before.
“At the end of each programme the website and helpline for those who need help with gambling issues will be publicised, and trained advisors will be standing by to help those who call. Education about the potential risks of problem gambling is one area we invest in heavily – and we believe this programme is another way to prompt those who may need it to seek help, or to step back from their gambling before it becomes a problem.”
Britain at the Bookmakers – BBC 1 – 21hrs