International news publisher, the Press Association (PA) has been selected by European sports betting operator bwin (GVC Holdings subsidiary) as its news and content provider throughout its multiple product verticals.
GVC management has approved PA journalist teams to provide exclusive content for its bwin sports betting asset. The content-led partnership aims to provide bwin with a further point of differentiation in a saturated marketplace.
Among the content supplied to bwin will be text and video stories comprising match previews, stats-based articles and quizzes. Stories will mainly relate to Premier League football, though data from major European leagues will also be incorporated where relevant.
Jay Dossetter, Head of Media Relations at GVC said, “Providing great content to our customers is a key part of our offer. We are delighted to be working with PA, one of the most respected names in the business, to create quality, thought-provoking content.”
bwin marketing revealed that the new content partnership came into effect this November. To sample the stories and graphics created by PA, visit https://sports.bwin.com/en/news/.
Ashley Broadley, Sports Editor at PA, welcomed bwin as new partners, “This new partnership combines PA’s fantastic reputation for high quality, trustworthy content with bwin’s passionate betting community. Betting content is a rapidly growing area for PA, and I’m pleased to see our specialist data, graphics and editorial teams working collaboratively with bwin to create compelling content for the site’s subscribers.”