Argyll using Alan Brazil to launch first UK sportsbook brand

betonbrazilUK licensed gaming start up Argyll Entertainment has launched its UK-facing sportsbook, featuring the name, face and voice of ex-Scottish International footballer turned award-winning broadcaster Alan Brazil as its brand ambassador.

Bet on Brazil intends to leverage the lively, knowledgeable and charismatic personality of Brazil by offering its customers an experience that surrounds the traditional online gambling product with a lively mixture of opinion, fun, debate and insider sports news. Customers will be able to consume a whole range of exclusive video, audio and written content throughout the site and have the chance to compete for “money can’t buy” prizes and exclusive access to Brazil and his friends.

Bet on Brazil has launched its sports-only offering for the start of the Premier League season including its very own in-play fantasy football game, Brazil’s Fantasy Fever.  During August it intends to roll out its full sportsbook and horseracing offering utilising the Amelco Platform, as well as a rich and varied portfolio of casino slots, table games and live dealer products from premium suppliers including NetEnt, iSoftbet and Realistic Games.

Bet on Brazil is operated by Switzerland-based Argyll Entertainment, which is a member of the AHG Group based in Orlando, Florida. Stuart Tilly, CEO of Argyll Entertainment, commented: “At Bet on Brazil, we’ll have a market leading sportsbook and a premium portfolio of casino games to rival the very best operators in the market; it’s just our customers will have a lot more fun playing them.”

Tailoring its initial launch promotions and offers specifically around football and Brazil, Bet on Brazil will be offering daily Happy Hour enhanced prices, Big Al’s Accas and giving customers plenty of chances to meet the big man himself. Alongside all of this, customers will be treated to an entertaining mix of opinion, commentary and mischief from Brazil and his pals via podcasts, videos and articles, focusing on all the action, controversy and key talking points that come up from week to week… ‘with the odd off topic digression along the way’.

SBC BOS logoStuart Tilly will be talking about the use of ambassadors and branding at next month’s Betting on Sports Conference on 15-16 September at Grange Tower Bridge London. Use the code SBCGROUP for a 33% discount – register now here.

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