SBC News Betby calls on to lead esports B2B overhaul 

Betby calls on to lead esports B2B overhaul 

Betby has entered a strategic partnership with to amplify the esports trading capacity of its B2B sportsbook platform. 

Following an assessment of esports betting suppliers, Betby has selected to serve as its lead esports wagering solutions and data API provider for its global customer base.

Updating stakeholders, Betby stated that the partnership was responding to its sportsbook partners requirements for an effective esports wagering solution to engage new customers.  

Betby marked as a best-in-class solution guaranteeing “a higher uptime and number of live markets, the main drivers of engagement for esports bettors, than any other esports provider”.

‘’We are constantly striving to improve our product, giving our clients the highest quality available in the market,” said Chris Nikolopoulos, CCO of Betby.

“We are very happy to find After due diligence, we found their quality standards to be the highest in the industry. Also, the integration process is going smoothly and we can’t wait to have it ready and available to all our clients.’’

Moving forward, Betby sportsbook partners will have access to the most comprehensive range of live esports markets for CS:GO, DOTA2, FIFA, NBA2k, OverWatch and League of Legends.

The Betby partnership sees close a successful 2021 trading year, in which the company bolstered its commercial pipeline by securing a multitude of new supplier agreements with SirPlay, BetX, Aspire Global, Altenar and BetMais Brasil.

Marek Suchar, Managing Director of, stated: ‘’We are happy to partner with a company like Betby that strives for innovation. This way it is quite easy to sync and find a deal.

“Our solutions are perfectly suited for B2B platforms that want to offer the best products to their clients, and Betby is definitely one of them. We are looking forward to finalizing the integration process and providing our esports betting solutions to the many global operators working with Betby.’’

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