SBC News Voice of the Sports Betting Industry
Comtrade Gaming will continue to supply its iCore platform to Superbet after agreeing a strategic partnership extension.
As part of the current arrangement, the iCore platform is used by Superbet’s sportsbook to power its primary market operations across both Romania and Poland.
Steven Valentine, Comtrade Gaming’s Chief Commercial Officer, said: “At Comtrade Gaming, we are extremely pleased to continue our partnership with Superbet and look forward to continuing mutual growth.
“We have always been a business built on long-term partnerships, choosing to work with the most ambitious companies and helping them achieve their business objectives. Their enviable growth into the No.1 operator in Romania serves as a testament to our collective accomplishments, and we take great pride in the role we have played.”
The iCore platform, said Comtrade, was created to simplify operators’ businesses and provide the best player experience possible.
It can be customised to the individual needs of Comtrade’s partner operators, who benefit from increased player lifetime values and a decrease in churn, making sure that players are entertained and – more importantly – engaged.
Adam Shaw, Chief Revenue Officer at Superbet, added: “Superbet’s core values of passion, authenticity, determination, and unity align seamlessly with those of Comtrade Gaming, forming the bedrock of our successful partnership.
“The sustained expansion of our operations stands as a testament to our exemplary collaboration. Collective commitment to customer satisfaction underscores the strategic significance of our partnership. We are dedicated to delivering unparalleled value and service to our players.”
