SBC News Voice of the Sports Betting Industry
STS has signed a sponsorship agreement with Polska Liga Siatkówki (PLS) which will see the Polish betting operator become the official partner and bookmaker of the league.
The deal, which will last four seasons running until 2023, will see STS benefit from an advertising presence throughout the league’s fixtures, with its logo appearing during all matches as well as on LED perimeter boards and on press walls.Furthermore, the agreement also strengthens the firm’s presence in volleyball and Polish sport.
Mateusz Juroszek, CEO of STS, commented: “The agreement between STS and PLS is the next stage in the implementation of the strategy of supporting domestic sport and Polish volleyball. We are currently an official partner of, among others, the Asseco Resovia team, seven Ekstraklasa clubs and the Polish national football team.
“As the largest private sponsor of Polish sport, we also support many organisations and players throughout the country. The agreement with Polska Liga Siatkówki is part of the plan of cooperating with the most recognisable sports brands; PlusLiga is definitely such a brand. Our agreement will translate into a number of benefits for STS, the league, and, above all, the fans.”
STS has built a reputation as an active sponsor, carrying out many unique projects in cooperation with clubs and fans from all over Poland, such as measuring the loudness of cheering fans and placing the Sport Twoją Szansą Foundation emblem on match shirts.
Moreover, proceeds from post-match auctions of these unique match shirts are then donated back to the charity to aid in the care of individuals that the charity is responsible for.
Juroszek concluded: “At STS, we have always focused on people who are passionate about sport. This is because they are the ones who create a unique atmosphere during competitions. For this reason, a large part of our cooperation will be activities aimed at volleyball fans.”
The agreement will also see the STS logo featured on the league’s website and across its social media platforms.
STS is also set to organise activities which will be aimed at clubs and fans, with the bookmaker additionally granted its own pool of tickets which it will in turn distribute to fans of individual teams.
