The PA Media (PA), supplier of multimedia sports editorial and data services, has moved to enhance its esports capacity, forming a strategic partnership with PandaScore, a specialist in delivering real-time esports statistics and odds provisions.
Leveraging its existing commercial networks, the PA’s betting division will act as the exclusive distributor of PandaScore’s esports API for bookmakers across Europe and the UK, whilst further representing its new partner on a non-exclusive basis for North American incumbents.
PandaScore API provisions use artificial intelligence technology to collect hundreds of data points in real-time from an extensive esports catalogue which includes League of Legends, CS:GO, Dota2 and Overwatch.
Michael Grenham, Managing Director of Racing and Sports Betting, PA Media, said – “PandaScore’s innovative approach to using AI to collect and process real-time data from esports matches, combined with PA’s unparalleled reach, provides a powerful proposition for sportsbook operators.
“This new relationship with PandaScore is a significant step in PA’s ambitions to form partnerships around predictive data with ground-breaking businesses around the world.”
Confirming its partnership with PandScore, the PA details that it seeks to enhance bookmakers, with the most extensive data and accurate live odds provisions servicing under-served esports market offerings.
Flavien Guillocheau, Chief Executive Officer at PandaScore, said: “This partnership will help our customers grow by unlocking new and underserved markets that engage fans, backed with the confidence of working with a supplier they know and trust.
“Esports is a rapidly growing and competitive marketplace. PA shares our vision that esports are a big part of the future, especially with millennials and gen-z audiences which are as interested in Fortnite as football.
“We are excited to collaborate with a company which recognises the profound impact AI will have on the whole industry moving forward.”
The PA’s Betting team will be exhibiting at the Betting on Sports 2019 event, at Stand Q7. Taking place at Olympia London from 17 – 20 September, the event brings together 3,500 delegates from stakeholders across the sector, including senior personnel from more than 160 of the world’s leading gambling operators.