Stockholm-listed sports betting platform supplier Kambi Group Plc has strengthened its partnership with Bulgarian National Lottery operator JSC securing an ‘extended sportsbook agreement’.
The enhanced partnership will see Kambi continue to act as lead sportsbook supplier of JSC’s flagship 7777.bg brand within the Bulgarian market, a contract Kambi has maintained since 2017. In addition, JSC has commissioned Kambi to support its planned entry into the Moldovan market this summer, providing its multi-channel sportsbook products and systems.
Updating stakeholders, Milen Ganev, Managing Partner of National Lottery JSC commented: “When replacing our previous sports betting supplier with Kambi, we did so with the goal of becoming a market leader in Bulgaria, a position we’ve achieved well ahead of time.
“This triumph, coupled with Kambi’s scalable technology, gives us the freedom to expand into new markets, beginning with Moldova and the Moldovan National Lottery monopoly later this year. We therefore decided to extend our contract with Kambi, enabling us to enter the next chapter of our exciting growth story with confidence.”
In 2016, Molodova’s government passed legislation regulating gambling activities under a national monopoly framework.
JSC, a syndicated member of the World Lottery Association, would win a 15-year tender commissioned by Moldova’s Public Property Agency to run both its national lottery product and a brand new online and retail sportsbook, as part of a public-private partnership.
Moving forward, Kambi will support National Lottery JSC by providing its multi-channel Sportsbook product, with plans to go live online in the next few months, followed by a retail rollout where the Kambi Sportsbook will be available to players in local stores and soon-to-be developed sports betting shops.
Backing JSC plans, Kristian Nylén, CEO of Kambi, said: “Kambi’s track record of springboarding partners to the next level of their sportsbook journey is unrivalled, and in National Lottery JSC we have yet another example of how operators can grow using our Sportsbook.
“For the 7777.bg brand to be among the market leaders in Bulgaria within 18 months of partnership is testament to the quality of the Kambi Sportsbook, as well as the National Lottery’s marketing expertise.
“I’m delighted we’ve agreed to take the partnership to Moldova, where I’m confident players will enjoy our exciting sports betting experiences in both the online and retail environments.”