Bulgaria’s National Lottery picks Kambi for ‘High Expectations’ 7777.bg sportsbook

Kristian Nylén – Kambi

Nordic Nasdaq-listed industry sports betting platform provider Kambi Group Plc has confirmed that it has entered a services agreement with Bulgarian licensed gaming group National Lottery AD.

The agreement will see Kambi become lead betting platform and technology provisions supplier for National Lottery AD’s digital gaming brand 7777.bg, which is considered Bulgaria’s most popular lottery and gaming destination.

Last year, 7777.bg added a sports betting product to its portfolio, however, in order to meet growth objectives, National Lottery AD had decided to upgrade to Kambi’s sports betting provisions.

Licensed by the Bulgaria’s State Commission on Gambling, 7777.bg has an established customer base in excess of 2 million registered players.

Kristian Nylén, CEO of Kambi, commented on the partnership: “We are delighted to be partnering with the National Lottery AD in Bulgaria. We share the same vision, which is to supply the best sports betting to 7777.bg’s customers; one that is engaging, entertaining and safe”.

Nylén further notes National Lottery AD’s high ambitions for 7777.bg’s sports betting product, which aims to quickly become the lead online destination for Bulgarian betting consumers

“The 7777.bg brand is at the very heart of gaming in Bulgaria and is widely respected and popular across the numerous verticals in which it operates. We are very excited by 7777.bg’s growth plans to gain the number one position in all its verticals in Bulgaria. With the power of the Kambi Sportsbook and 7777.bg’s impressive customer base, together we will build a sustainable market leading proposition.” Nylén added

“The signing of the National Lottery AD fits well with Kambi’s strategy of targeting Tier 1 operators and market leaders in regulated markets, which can bring us and our operators increased market share and strong revenue growth.”

The deal represents Kambi’s second major client win in as many months. In June, the company announced a partnership with Colombia’s Corredor Empresarial S.A., Latin America’s largest private ‘games of chance’ network. Kambi will provide its scalable sportsbook solution to the operator’s new BetPlay brand.

Looking forward to the start of the partnership Milen Ganev, Marketing Director of National Lottery AD commented: “We are known to work with only the highest quality providers and Kambi is just that. We do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve. Together, we believe this partnership will support our mission to become the country’s leading provider in sports betting experiences.”

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