Ladbrokes and Grupo Cirsa, Spanish market bookmaker Sportium has announced that it will amplify its horseracing inventory by adding the syndicated content of French racing operators Pari Mutuel Urbain (PMU).
Agreeing on partnership terms, Sportium will be able to offer PMU French racing days and events, which will further be streamed across Sportium betting platforms (land-based and digital).
Working on an exclusive basis, Sportium will become the sole Spanish bookmaker to broadcast PMU content, with Sportium launching the service last weekend broadcasting PMU’s ‘Qatar Prix Vermeille’.
Confirming the partnership, Sportium management detailed that it would support the PMU service, by expanding the bookmaker’s horseracing inventory and bet types within the coming weeks.
Speaking to Spanish media Alberto Eljarrat, Chief Executive of Sportium, stated that the partnership would see his firm place itself as Spain’s leading destination for horseracing enthusiast.
Verlet Aymeric, Head of International Development for PMU, stated that the French racing operator had secured an optimal partnership with Sportium, expanding French racing’s coverage and profile.