SBC News Voice of the Sports Betting Industry
Kindred Group’s European online betting subsidiary Unibet awaits a monumental Tuesday of trading as Sweden seeks to make the quarter finals of Russia 2018.
Taking on Switzerland at the Saint Petersburg Stadium (Tuesday 3 July 16:00 CET), Unibet anticipates a record day of market trading as Sweden’s ‘Blågult’ seeks to continue its unexpected World Cup 2018 journey.
Having topped World Cup Group F, overcoming pre-tournament joint favourites Germany, the Swedish public are in a buoyant mood and backing Janne Andersson’s men.
Detailing Russia 2018 market insights, Unibet is preparing for a colossal multi-million € revenue Sweden vs Switzerland.
At present the bookmaker details that ‘about two-thirds of the money is on Sweden and majority of the early money is coming from Sweden unsurprisingly
Furthermore, the Swedes are in a patriotic mood with over 90% of the Swedish money backing the
Speaking to SBC, Dersim Sylwan Kindred Group General Manager for Sweden detailed:
“This is the biggest event we have ever seen in terms of activity and new customers. Our target audience gets broader than usual in terms of demographics, while at the same time all our marketing communication is focused on only this event. Key will be to ensure that we can retain these customers and continue to offer them a world-class experience also after the world cup has ended.
