SBC News Voice of the Sports Betting Industry
Updating the market, Stockholm-listed industry affiliate marketing network Catena Media has informed that it has agreed to acquire legacy poker resource portal PokerScout (PokerScout.com) and all its related assets
Catena management details that its latest acquisition is ‘made in connection with the passage of gaming legislation in the US state of Pennsylvania, which will open a new market for regulated online poker and casino games’
Detailing deal insights, Catena informs that it will acquire PokerScout outright for a purchase price of $350,000. The acquisition will be used to further Catena dynamics for online poker consumers, whilst growing its US market presence.
The affiliate marketing specialist, further details that it will move to revamp PokerScout’s website and poker room comparison functions.
Updating investors, Henrik Persson Ekdahl acting CEO of Catena Media stated that he was pleased to add an iconic poker affiliate portal to Catena’s expanding industry network.
“We are proud of the acquisition of PokerScout, which is the leading traffic comparison site for the online poker industry. This acquisition is well-timed given that Pennsylvania is set to open their market for online gaming. We hope that more states will follow in Pennsylvania’s footsteps. We have been prepared for a long time and this is a milestone for our continued expansion in the US,”
