SBC News Voice of the Sports Betting Industry
Gaming Innovation Group has announced the launch of its latest online casino property LarryCasino.com, based on the popular ‘Leisure Suit Larry’ video game series.
LarryCasino.com will be launched through industry online marketing and player acquisition subsidiary iGaming Cloud.
The brand character of Larry Laffer was a popular but hapless 1980s/90s video game character, who fronted the PC gaming adult entertainment series ‘Leisure Suit Larry’ by developer Sierra Entertainment.
“LarryCasino.com features a selection of the best slot machines, casino games and live casino play – all based around a new Larry Laffer adventure and available for all devices, including desktops,” explains iGaming entrepreneur and co-owner David Fernandez this new casino experience in a nutshell.
GIG development and marketing teams will enhance player engagement with LarryCasino.com by ‘storifying gameplay’ of the new online casino, which takes place on the Caribbean resort of ‘Naked Island’.
The more players play and win on LarryCasino.com, the more they will get to see of the resort, with players being awarded further prizes for island progress.
Ben Clemes Managing Director of iGaming Cloud comments on the property
“LarryCasino and its fully gamified experience is a testament to the creative vision of its owners, and simultaneously shows the diversification of what can be achieved using technologies supported by iGaming Cloud (iGC). All of us at iGC are very excited to see ‘Leisure Suit Larry’ come to life in this amazing casino experience.”
