Asian-focused live fantasy sports operator Ballr, has confirmed that it has reached a commercial agreement with Italian Serie A champions Juventus FC, becoming the Turin football club’s official ‘Regional Games Partner for Asia’.
The regional marketing deal, will see the Ballr brand promoted throughout Juventus’ Asian assets and initiatives, including the ‘Bianconeri’ future tours of Vietnam, Indonesia, Singapore, Thailand and Malaysia.
The ‘mobile first’ dfs operator, boosts its football partnership portfolio which currently includes Manchester City and Spain’s La Liga.
Ballr’s live fantasy sports game allows users to play against each other in real time during matches, choosing soccer players to earn points based on performance levels.
Sam Jones, Founder & Chief Executive of Ballr, commented on the Juventus partnership: “Our mission at Ballr is to connect the world during live sports events.
“Serie A remains one of the most watched leagues in world football. We are thrilled to have joined forces with Juventus. Not only are Juve one of the top clubs on the planet, they have been crowned Italian champions for the last five years running and are the pre-eminent brand in Italian sport.”