Entering 2017 European sports betting operator 888Sport has become the latest industry stakeholder to join betting integrity body ESSA.
The 888 Holdings sports betting subsidiary will work with ESSA governance to further protect industry consumers from betting fraud and further help fight betting-related corruption in sport.
ESSA governance was pleased to welcome a further high profile bookmaker to its ranks. 888Sport has been a major sponsor of European sports, forming partnerships with including Spanish Primera Liga club Sevilla, the Grade 1 Tingle Creek Chase, Giro d’Italia, the World Grand Prix snooker tournament and various English football clubs.
An enthusiastic Khalid Ali, Secretary General of ESSA, welcomed 888sport’s decision to joins its body stating:
“The operator is a leading player in the industry and I am delighted that it has joined ESSA. It is the perfect start to 2017 and builds upon a very successful 2016 both in terms of membership growth and the association’s ability to protect its regulated members from betting related fraud. 888sport will now add its unique customer base and betting market platforms to our global anti-fraud alert and reporting system.”
Ross Harkins, Sports Fraud and Risk Manager of 888 Holdings backed ESSA integrity programs detailing;
“888sport is determined to continue to ensure the security of our markets and customer playing experience from the adverse impact of corruption in sport. Joining ESSA is a key part of that approach and to maintaining the high standards of responsible gambling that we are committed to. ESSA is run by operators for operators, and we believe that this distinct focus and the sector knowledge inherent in the association will be of great benefit in achieving our business and customer service goals,”