SBC News Voice of the Sports Betting Industry
New esports wagering incumbent Puntt.gg (Puntt) has announced the launch of its esports betting platform, which seeks to deliver new betting dynamics to esports markets.
Merging pool betting dynamics with unique esports match play and tournament characteristics, the Puntt platform believes it can become the leading destination for the burgeoning esports wagering scene.
Driving its launch, Puntt detailed that it will disrupt esports wagering by offering greater market depth, allowing punters to bet on individual player performance and skills over static team bets.
“Being a pool betting platform, Puntt enables customers to bet against each other rather than taking odds set by a bookmaker,” said the company as part of its launch statement. “Puntt has been specifically designed to benefit esports and the esports community in the long term.”
Puntt’s product development has been overseen by the five-man Liverpool-based studio of RPGG Media, who completed a two-year project to launch the proprietary built esports wagering platform.
Making its home market debut, Puntt will offer its betting pools on CS:GO through markets for the the ongoing ESL Pro League (16-28 March) – one of the flagship online CS:GO tournaments in the world.
RPGG Media is led by former racing executive Phil Adams and his team of ‘pool betting experts’, who believe that optimising legacy wagering components focusing on individual players rather than teams is key to engaging esports audiences with betting markets.
Phill Adams, CEO at Puntt.gg, said: “Puntt has been built to fill a glaring gap in the esports betting space, offering a fair and exciting betting product through which you back individual players as opposed to betting fixed odds on teams alone.
“After 18 months work to bring Puntt to market, and despite the current difficult circumstances, we’re incredibly excited, that we will be launching in the UK during the ESL Pro League – Season 11. For Puntt, this is just the start of its journey, with more player betting markets and more esports to be introduced over the coming months.”
