DFS operator and B2B provider Oulala.com has decided to spread its operations to LATAM by offering its platform to Argentinean football clubs.
The Malta based firm has partnered with Argentine entrepreneur Sebastian Pino to propel the new move. Oulala will be targeting prime regional markets such as Brazil, Argentina, Mexico and Colombia.
Its primary focus however will be Argentina, which currently has the best national team in the world according to FIFA World Ranking.
All of these four though have a notorious appetite for football and so the assumption is that DFS will be a hit.
Sebastian Pino, who is involved with professional sports and financial markets in Argentina, said: “Fantasy sports are unregulated in Argentina, and the country has a huge fantasy sports fan base for football. An estimated 90% of Argentines consider themselves fans of a football club, making it a hotspot for DFS.
“We calculate there being around 2 million people in Argentina who have already played fantasy sports games.”
Oulala’s CEO Valery Bollier is looking forward to taking on the new challenge: ”LATAM markets are incredibly competitive, with very few operators, so I think that our interactive platform with live in-play features is a perfect alternative for Daily Fantasy Football fans. Let’s not forget those who are accustomed to sports betting and are simply looking for a different product that allows them to really put their skills to the test.
“We are happy to have partnered with Sebastian who has vast experience with LATAM markets. I’m sure he will be instrumental in growing our Daily Fantasy Football network.”
Top major clubs are scheduled to be presented with Oulala’s White Label Affiliation Partnership, similar to the one that Oulala has with EPL champions Leicester City.
Boca Juniors, River Plate, San Lorenzo de Almagro, Racing Club, Club Atlético Independiente and Rosario Central are some of the initial clubs being introduced to Oulala.