SBC News Voice of the Sports Betting Industry
Scout Gaming Group is aiming to roll out the full version of its daily fantasy sports (DFS) product, and pooled betting games, across the Pan-Asian region, following an agreement with Bravio Technologies.
Initially a free-2-play tipping game is to made available, in time for users to utilise for the Russia World Cup, which is to gauge reach and engagement, before a monetised, based on direct billing, version is released.
Following this summer’s footballing showpiece both parties plan to release a simplified version of Scout’s DFS game, which is slated to hit the Malaysian market in time for the start of the Malaysian Cup.
Andreas Ternström , CEO of Scout Gaming, commented: “We are extremely excited about this partnership that will for the first time take our product into the wider Pan-Asian markets. It’s a natural step in our ambition to take lead position, not only in Europe but on the global stage.
“Bravio has setup a very strong distribution network through the leading Telecom operators in the region and we look forward to see end-users will respond to our games.”
Should the initial roll-out prove to be a success, the overall aim is to release Scout’s full DFS offering to the Pan-Asian region in time for the start of the 2018/19 Premier League season, in addition to a number of other sports competitions such as the Malaysian Super League 2019 season.
David van Herwaarde, Managing Director of Bravio and CEO of Mobimedia, said: “Our customers in Asia are demanding access to world class DFS products via mobile to expand their entertainment and engagement into the future of sports-based gaming.
“It has taken us a while to assess and select the preferred supplier of product and content to meet this demand. I believe Scout have the necessary credentials to help us maximize the opportunities in a market bulging with actively engaged millennials.”.
The technology firm, who have joint ownership of Mobimedia International, details a global customer base of one billion subscribers, via contracts with telecommunications companies.
