Scout Gaming Group is aiming to roll out the full version of its daily fantasy sports (DFS) product, and pooled betting games, across the Pan-Asian region, following an agreement with Bravio Technologies.
Initially a free-2-play tipping game is to made available, in time for users to utilise for the Russia World Cup, which is to gauge reach and engagement, before a monetised, based on direct billing, version is released.
Following this summer’s footballing showpiece both parties plan to release a simplified version of Scout’s DFS game, which is slated to hit the Malaysian market in time for the start of the Malaysian Cup.
Andreas Ternström , CEO of Scout Gaming, commented: “We are extremely excited about this partnership that will for the first time take our product into the wider Pan-Asian markets. It’s a natural step in our ambition to take lead position, not only in Europe but on the global stage.
“Bravio has setup a very strong distribution network through the leading Telecom operators in the region and we look forward to see end-users will respond to our games.”
Should the initial roll-out prove to be a success, the overall aim is to release Scout’s full DFS offering to the Pan-Asian region in time for the start of the 2018/19 Premier League season, in addition to a number of other sports competitions such as the Malaysian Super League 2019 season.
David van Herwaarde, Managing Director of Bravio and CEO of Mobimedia, said: “Our customers in Asia are demanding access to world class DFS products via mobile to expand their entertainment and engagement into the future of sports-based gaming.
“It has taken us a while to assess and select the preferred supplier of product and content to meet this demand. I believe Scout have the necessary credentials to help us maximize the opportunities in a market bulging with actively engaged millennials.”.
The technology firm, who have joint ownership of Mobimedia International, details a global customer base of one billion subscribers, via contracts with telecommunications companies.