Sportsbook

The latest sportsbook news for the gambling industry.

Betclic becomes UFC’s first betting partner in ‘three main markets’

SBC News Betclic becomes UFC’s first betting partner in ‘three main markets’

Betclic has announced an exclusive partnership to become the official betting partner of UFC in France, Poland and Portugal.  The mixed martial arts promotion is the European operator’s first global organisation that it has ever collaborated with, the pair reported. The deal also marks UFC’s first official betting partner in the three individual countries. Nicolas Béraud, Managing Director of Betclic, …

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Betsson reinforces dedication to Swedish padel

SBC News Betsson reinforces dedication to Swedish padel

Betsson has become the official title sponsor of the A1 Padel Swedish Master tournament, which is taking place between 10-16 July. The Halmstad-based competition offers a prize pool of one million SEK (€86.5k / £74k), and involves top-ranked players such as Maximiliano Arce and Franco Dal Bianco, as well as Leo “Tolito” Aguirre. A1 Padel, formerly known as APT, was …

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Altenar readies for Swedish B2B launch

Altenar

Altenar has declared its intent to launch its sportsbook services in the regulated market of Sweden, having received approval of its B2B supplier licence by gaming inspectorate Spelinspektionen. The development sees Altenar, a supplier of customised sportsbook solutions extend its commercial footprint across regulated European jurisdictions, as it adds a Swedish licence to its already comprehensive licence portfolio. Of significance, …

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Genius Sports extends Premier League, EFL & SPFL official live betting data deal

Genius Sports Premier League data

Genius Sports has won an extension running until the end of the 2024-25 season to its exclusive low latency official data partnership with Football DataCo (FDC), the data rights holder for UK football. The deal will see Genius Sports continue to be the exclusive official supplier to the global sports betting industry of live data from the English Premier League, …

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Aposta Ganha hires Hugo Baungartner to drive international growth

SBC News Aposta Ganha hires Hugo Baungartner to drive international growth

Brazilian sportsbook and casino operator Aposta Ganha has appointed Hugo Baungartner to the role of VP for Global Markets as it prepares to launch its international growth strategy.  The company has ambitions to expand beyond its home market and plans to launch in several new territories later this summer.  Baungartner is a veteran of more than a quarter of a …

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Pixbet licence approval strengthens WeAreGame’s position in Brazil

Pixbet wins Rio de Janeiro licence

WeAreGame, the sportsbook and igaming platform provider, has seen its position in Brazil strengthened by the news that its client Pixbet has been approved for a sports betting licence in Rio de Janeiro. Loterj, the Permanent Bidding Committee of the Lottery of the State of Rio de Janeiro, has confirmed that Pixbet has achieved the first stage of the accreditation …

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Genius Sports enhances integrity monitoring for DFB football 

SBC News Genius Sports enhances integrity monitoring for DFB football 

DFB, the German Football Association, has strengthened its partnership with Genius Sports to enhance its capabilities against match-fixing and betting-related corruption.  Since 2019, Genius Sports has been instrumental in arming DFB with its state-of-the-art Bet Monitoring System – a state-of-the-art system which analyses global odds movements in more than 7,500 games annually using predictive algorithms and automatically flags any potentially …

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Sportnco unifies shareholder vote to bolster GIG future 

SBC News Sportnco unifies shareholder vote to bolster GIG future 

Following the news that ex-Sportnco shareholders have formed a concerted action that now represents 8.2% of the Gaming Innovation Group (GiG) shareholding, SBC News spoke with its representative Hervé Schlosser to find out more about how the investment fits into the group’s plans.  The action means that around 70 former Sportnco shareholders now represent the third largest shareholder in GiG …

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