Sportsbook

The latest sportsbook news for the gambling industry.

Celebrating Chaos… Betvictor launches ‘Man vs Machine’ with Karmarama

SBC News Celebrating Chaos... Betvictor launches 'Man vs Machine' with Karmarama

BetVictor has launched its first multi-vertical campaign ‘Man vs Machine’, under the creative guidance of London marketing agency Karmarama. ‘Man vs Machine’ made its UK terrestrial TV debut this weekend, during ITV Racing’s broadcast of the 2018 Grand National. The HD campaign seeks to ‘celebrate the chaos of sports’, with machines being no match against a punter’s intuition. Commenting on …

Read More »

SG Digital ramps up United States sports betting preparations

Copyright: belchonock / 123RF Stock Photo

Scientific Games Corporation is planning to gain ground on its competition, ahead a potentially significant shift of the sports betting landscape within the United States. The organisation has announced that SG Digital, through its OpenBet sports betting solution, has commenced sportsbook product review sessions with New Jersey’s Division of Gaming Enforcement (DGE).   Should the US Supreme Court repeal the …

Read More »

CrownBet appoints Mark Gay as new Digital Director

SBC News CrownBet appoints Mark Gay as new Digital Director

An enlarged CrownBet has confirmed the appointment of Mark Gay as Chief Digital Director (CDD). Gay replaces incumbent Steve Maidment, who announced his departure from the Australian online bookmaker earlier this year. A seasoned technology and enterprise strategist, Gay joins CrownBet’s executive leadership team from Australian online retail bank ME (Members Equity), where he served as Chief Intelligence Officer (2015 …

Read More »

Hard line on novelty markets after SunBets ‘piegate’ investigation

SBC News Hard line on novelty markets after SunBets 'piegate' investigation

Marketing departments across the industry will be on full alert after the Gambling Commission announced that it would deal ‘more severely’ with any novelty betting markets which do not maintain the standards required. Tabcorp UK, which runs the SunBets operation on behalf of News International, has now had conditions around novelty betting attached to its gambling licence and been told to pay £84,000 …

Read More »

InBet keeps up 2018 momentum with VivaroBet deal

InBet VivaroBet

InBet Games, a global B2B solutions provider for gaming, betting and lottery operators, has agreed a deal with Armenia-based sportsbook platform provider VivaroBet, just weeks after striking a similar deal with online gaming software developer EvenBet Gaming. VivaroBet will now integrate InBet’s slots, lottery, poker, roulette and virtual betting solutions such as betting on dogs, horses, 3D dogs and Tron …

Read More »

US sports players associations speak out on PASPA

US - Copyright: stillfx / 123RF Stock Photo

Players associations representing athletes across four key sports within the United States have joined together to release a statement regarding the prospect of legalised sports betting within the country. Union’s for professional players across baseball (MLBPA), basketball (NBPA), American football (NFLPA) and ice hockey (NHLPA), have today (Thursday April 12) issued the following statement: “Given the pending Supreme Court decision regarding …

Read More »

Betfair appoints Leo Burnett London as new creative lead

SBC News Betfair appoints Leo Burnett London as new creative lead

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

Read More »

William Hill – Israel’s ‘Toy’ clear favourite to win Eurovision 2018

SBC News William Hill - Israel's 'Toy' clear favourite to win Eurovision 2018

William Hill has revealed that it has recorded significant pre-event wagers on Israel’s Netta Barzilai winning the 2018 Eurovision Song Contest (Lisbon -12 May). The bookmaker details that Barzilai’s song ‘Toy’ has been its early Eurovision market maker, revising Israel’s pop entry from 50/1 to its current market price of 5/4. Barzilai seeks to become Israel’s fourth Eurovision winner, as …

Read More »