BetVictor has launched its first multi-vertical campaign ‘Man vs Machine’, under the creative guidance of London marketing agency Karmarama.
‘Man vs Machine’ made its UK terrestrial TV debut this weekend, during ITV Racing’s broadcast of the 2018 Grand National.
The HD campaign seeks to ‘celebrate the chaos of sports’, with machines being no match against a punter’s intuition.
Commenting on the launch of ‘Man vs Machine’, Shane Stafford Head of Brand at BetVictor detailed:
“Our new brand campaign is truly something that will draw you in and celebrate what betting is all about – the unpredictably of sport, which is gloriously encapsulated every single week. However, even in this uncertainty, it’s instinct and courage of conviction that really matters when making your best bet.
Our goal was to create a campaign that aligned with our ethos and values, and also stood out in the melee of competitor advertising. The new campaign has delivered on all three requirements in a cinematic and engaging way, highlighting what we believe in at BetVictor ahead of the World Cup.”
Moving forward, BetVictor’s new campaign will introduce the bookmaker’s ‘Make your best bet’ marketing inventory for Russia 2018.
‘Man vs Machine’ will run in two formats until the end of May: the 60-inch execution of the campaign will run on TV, Video-on-Demand and cinema, while the 30-inch cutdown format will run on TV and VOD verticals.
Launching BetVictor’s campaign Nik Studzinski, Chief Creative Officer at Karmarama detailed
“The robots are coming! The robots are coming!’ Oh, hang on, no they’re not. BetVictor is the only sport betting site to celebrate the fact that it’s our unpredictable nature that separates us from the machines. That’s what makes sports great”.