Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …
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Codere underlines fair play in new Real Madrid marketing campaign
Spanish gambling group Codere SA has launched its latest multi-channel marketing campaign, promoting fair and honest terms of play between its online services and customers. The campaign titled ‘Respetamos a los Ganadores’ (translation: We Respect our Winners), refreshes Codere.es existing marketing partnership with Real Madrid FC. Taking a new creative direction, the Codere advert features Real Madrid Stars’ Lucas Vazquez, …
Read More »BETDAQ launches ‘next-level’ commercial API
Sports betting exchange BETDAQ has announced the launch of its ‘next-level’ API service, available to commercial partners which automatically provides ‘instant market pricing information’. Updating stakeholders, BETDAQ redevelops its API capabilities, eliminating the need for ‘customers to pull the data via manual requests’. The improved API is constantly maintained and can be tailored to customers ‘tailored selections’, minimising work for …
Read More »New Giant! Sky Bet business report outlines Stars Group’s enlarged vision
As anticipated the governance of Toronto TSX-listed The Stars Group Inc, has today published its ‘business acquisition report’, disclosing the audited financial statement of its acquired Sky Betting & Gaming (Sky Bet) asset. Updating the market, the Stars Group governance highlights the enterprise changing capacity of Sky Bet, a market leading UK online betting operator which has recorded revenues of …
Read More »New Swedish outlook sees Betsson appoint Garbergs Stockholm as new brand lead
Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead. Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel …
Read More »iSport Genius steps up US expansion with DraftKings partnership
Marking its expansion into the US market, sports data platform provider iSport Genius has unveiled a new partnership with DraftKings. The deal will will help support DraftKings when it comes to deploying data insights across its sportsbook platform, with the data helping to educate customers on the teams and players in order to place a more informed bet. iSport Genius’ …
Read More »Football’s global superstars inspire new markets on 1xBet
European operator 1xBet has enhanced both its B2B and B2C offering with the all new “Player vs Player” and “Player vs Team” markets. Punters can now bet on a player to score more goals than the whole opposing team, as well as betting on a player to score more goals than a particular player of the opposing team. For instance, …
Read More »AGA warns Schumer that Federal framework will slow down US fight against illegal betting
The governance of the American Gaming Association (AGA) has reiterated its stance against any proposition of the US government developing a federal framework regulating US sports betting. Publishing an ‘open letter’ penned by Vice President of Public Affairs Sara Slane to Senate Minority Leader Chuck Schumer (D-NY), the AGA stands by its previous declarations that US betting regulation should be sustained by …
Read More »Global Support… SG Digital forms Gibraltar ‘Sportsbook Operations Team’
Nasdaq-listed industry technology group Scientific Games Corporation (SGC) has confirmed the creation of its specialist ‘Sportsbook Operations Team’ based in Gibraltar and servicing its worldwide customer base. The Gibraltar sportsbook team forms part of SG Digital’s expanding operations and will seek to deliver market-leading support for SG Digital sports betting clients across all verticals. Updating stakeholders, SG Digital details that …
Read More »Mr Green refreshes Redbet sportsbook with Kambi
Stockholm-listed online gambling group MRG (formerly Mr Green & Co) has announced the relaunch of its Redbet European online sportsbook subsidiary. The Redbet brand was acquired by MRG in December 2017, as part of the firm’s €7 million outright acquisition of Malta-based independent online gambling group Evoke Gaming. The Redbet sportsbook will be operated by MRG’s flagship online gambling …
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