SBC News Voice of the Sports Betting Industry
Stockholm-listed online gambling group MRG (formerly Mr Green & Co) has announced the relaunch of its Redbet European online sportsbook subsidiary.
The Redbet brand was acquired by MRG in December 2017, as part of the firm’s €7 million outright acquisition of Malta-based independent online gambling group Evoke Gaming.
The Redbet sportsbook will be operated by MRG’s flagship online gambling subsidiary Mr Green.
In its H1 2018 trading update, MRG confirmed that it would relaunch the Redbet sportsbook property utilising long-term partner Kambi Group sports betting software and platform provisions.
Jesper Kärrbrink, CEO of Mr Green Ltd, comments: “Redbet’s new Sportsbook brings entertainment and adds value to a wider range of player preferences which is key when introducing the brand across more markets.
Thanks to Kambi’s flexible product and our unique features, we believe the new Redbet Sportsbook will play perfectly among our customers and that our players will appreciate the improved user experience and design”
Updating stakeholders, MRG details that the relaunched Redbet will feature a number of significant improvements, including greater market inventory, faster cash-out functionalities and all-around improved user experience following an updated redesign of the property.
Relaunching Redbet, Max Meltzer, Kambi Chief Commercial Officer, said: “It’s great to see Redbet go live on the Kambi Sportsbook platform this week following what was a speedy and smooth transition from its previous supplier – just two months from start to finish during a busy period operationally with the World Cup and newly regulated markets opening up. The result is Redbet now has the flexible Sportsbook it required to take the next step and realise its ambitions of entering new markets with an exciting and differentiated sports betting experience.”
