Sportsbook

Bodugi undergoes liquidation

Social sports betting operator Bodugi has confirmed that it has placed its operations under voluntary liquidation. In a general meeting held last month between creditors and investors in the company, it was decided that Bodugi would seek liquidation and wind up its assets. Robert Cundy of insolvency practitioner RJC Financial Management was appointed liquidator of the operator. Reports from Companies …

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Betfred enters Aussie mobile sports betting market

Igaming operator Betfred moved ahead with plans to enter the Australian igaming market, with the soft launch of its mobile sports betting product. The mobile sports betting offering is tailored to the Australian sports betting market, offering Australian customers markets on popular sports such as Cricket, aussie rules football and A-League soccer. Betfred had been granted a regional sports betting …

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Rob Esteva – Onside Analysis – Bridging the sports data gap

Ahead of the 2014 World Cup in Brazil, team SBC catches up with Rob Esteva Director of Sports Research & Analysis at Onside Analysis, specialists in performance analytics and qualitative analysis in sport. Rob discusses the current data and analysis set ups of sports betting operators, and how they could be improved. Esteva further discusses why sports data and analysis …

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Canbet loses UK operating licence

Struggling igaming operator Canbet has surrendered its UK operating licence in the face of mounting financial concerns.  The UK Gambling Commission stated that Canbet’s operator licence had been removed on the 7th of May 2014. The operator had been struggling since the closing months of 2013, at the end of January 2014 a number of the operators customers had made …

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Sky Bet selects mcgarrybowen as new creative lead agency

Sky Betting and Gaming has appointed mcgarrybowen as its new creative marketing agency, as the operator seeks to bring in new marketing and branding initiatives for its online gambling portfolio. International marketing agency mcgarrybowen , with offices in New York, Chicago and London, won a three way pitch, against Brothers and Sisters and FCB Inferno last April. Sky Betting and …

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bwin.party seeks three new directors ahead of governance restructure

bwin.party announced last Friday direct changes to its corporate governance set-up, as the operator looks to hire three new independent directors. Following an independent board evaluation carried out by governance consultancy Linstock Limited, bwin.party announced that it would be seeking new independent directorship, to aid the operators future digital strategies and market growth. The operator review of director management had …

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FA Cup is the punters’ no.1 football competition

More than a quarter of Brits will have a flutter on the final. When it comes to betting, the FA Cup is the UK’s football competition of choice, according to a survey of 2,000 adults commissioned by online payments company Skrill. According to the survey, more than one in four (26%) people will attempt to pick the winner of the …

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Ladbrokes launches first ever responsible gaming advert

Ladbrokes yesterday launched the UK’s first dedicated TV advertisement in an effort to promote responsible gambling. Following on from last month’s ‘Ladbrokes Life’ campaign, which celebrates the characteristics of different betting customers, the bookmaker said this follows the introduction of the ABB code of player protection, new set limits software on machines and retraining of staff to include a greater …

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BOF Blog – Aideen Shortt – The Social Scene

Aideen Shortt recognised igaming consultant and social media evangelist, sheds insight on social media strategies for sports betting operators ahead of the FIFA 2014 World Cup. Speaking to the 2014 Betting on Football audience Shortt notes that the industry must learn social engagement strategies from other sectors who have embraced reactive marketing to spread their brand credentials.  Shortt suggests that …

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Winamax gets go ahead for French sportsbook.

French online poker operator Winamax has received regulatory approval from l’Autorité de regulation des jeux en ligne (ARJEL) to launch a licensed online sportsbook. ARJEL granted the operator a five year sports betting licence, which will enable Winamax to offer fixed odds betting and pari-mutuel betting services via its Winamax.fr domain. At the start of 2014,, Winamax CEO Alezandre Roos …

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