Tom Galanis – GameOn – Customer Acquisition 2015

Team SBC catches up with igaming industry player acquisition and marketing veteran Tom Galanis, Director of igaming marketing specialists GameOn Marketing, to discuss future impacts and potential blocks with regards to igaming’s marketing value chain. Tom gives insight into how operators will be forced to rethink operations and marketing strategy as new regulations and constraints come into play. Tom Galanis …

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Tom Waterhouse appointed as CEO of William Hill Australia

William Hill has appointed Tom Waterhouse, as Chief Executive Officer of William Hill Australia. Waterhouse is expected to take charge of the bookmakers Australian igaming division by the end of the July. The operator had been seeking to appoint a CEO for its Australian operations, former Sportingbet Australia Managing  Director Michael Sullivan had been overseeing regional operations for the bookmaker. …

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EC seeks improved igaming player protections from EU

The European Commission (EC) has made several customer safety and protection recommendations to the European Union (EU), in the publishing of its Commission Recommendations on European online gambling services. The Document fully titled ‘Principles for the protection of consumers and players of online gambling services and for the prevention of minors from gambling online’, recommends the EU to set additional …

Read More » set to further cut costs

Under a new revised corporate strategy, are set to undertake €10 million (£7.8 million) of cost cut measures, which senior management of the operator believe will help meet its end of year targets and additionally boost shareholder value.’s trading statement published on Tuesday said the operator had benefited from the FIFA World Cup in Brazil, but the statement …

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Ladbrokes hails Brazil 2014 betting business

  The World Cup in Brazil left bookies feeling bright despite three of the fancied teams making the semi-finals and a lack of shock results as the knock-out stages progressed. Pre-tournament, Mobile betting was expected to be the key battle-ground for operators and the reality was no different.  Ladbrokes’ David Williams believes the main disappointment was England’s failure to capture …

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Lee Richardson- EIG Berlin Report – World Cup 2014 Initial results, trends & observations.

Lee Richardson Chief Executive of Gaming Economics opens a series of content, interviews and industry commentary building up to the EIG Berlin Expo (21-23 October). In this two part  betting white paper, Richardson presents detail Gaming Economics betting analyses and observations regarding the 2014 World Cup in Brazil. A sports betting industry veteran Lee Richardson has held various senior management …

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Asian operators await decision on UK sports sponsorships

The forthcoming UK Gambling (Licensing & Advertising) Act will come into play from October 1st and may force online gambling operators to obtain a UK gambling license should they wish to continue their partnerships with sports franchises in the nation. This act is being put in place to ensure that all companies who accept bets from customers, or, importantly, market …

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Betfred announces online marketing reshuffle

Manchester based sports betting operator have announced the departures of Digital Managing Director Christopher Sheffield and Head of Online Marketing Adele Lawton. The operator is currently in the midst of a management reshuffle for its online marketing division, as it looks to revamp its digital inventory. Betfred will seek replacements for Sheffield and Lawton through specialist executive search services. Christopher …

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FSB Tech partners with Sporting Solutions

FSB Technology (UK) Ltd has signed terms with Sporting Solutions to integrate its best-in-class data services to create the industry’s most comprehensive and compelling managed sports betting service. Any new or existing FSB Tech customer will now benefit from Sporting Solutions’ in-play data services pre-configured and fully integrated into its cutting edge sportsbook platform. FSB Tech has developed the first …

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The sky’s the limit as Punter takes Sky Bet for £83,000

Germany’s World Cup triumph netted one shrewd punter £83,000, after his sensational fivefold came in. The online, TV and mobile sportsbook tweeted the bet yesterday, saying: “One punter has well and truly #skybettered us. He placed this fivefold in August and has won over £83,000! Well done!” Imagine sweating 11 months, you Gotze be kidding me!!!

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