SBC News Voice of the Sports Betting Industry
Paddy Power had an incredible 109 money-back offers during the course of January according to the latest monthly report from the leading online affiliate and betting service, FREEBETS.com.
The bookmaker was one of only two of the 19 leading layers analysed by the FREEBETS.com team to promote more than 100 total offers during January. Betway had 104 and William Hill were third on the list with 97.
Overall there were a massive 780 different money-back offers last month – the highest total since FREEBETS.com started monitoring promotions in May 2013.
Paddy Power also won bookmaker of the month for the fifth time, as they provided the most unique offers, the highest number of total offers and were responsible for seven of the top ten individual money-back offers of the month.
The Dublin-based firm ranked ahead of bet365 and William Hill. But once again bet365’s Sky Dogs 2/1 offer was rated individual offer of the month. The promotion allows any bettor who backs a single winner at 2/1 or more on a live Sky Sports greyhound race to have a risk free bet to the same stake on the next live Sky Sports greyhound race up to £100.
Ladbrokes’ pledge to refund selected losing markets ‘If Both Teams Score in the Chelsea v Man Utd match’ was the most likely free bet trigger in January.
Four bookmakers – Betway, Stan James, Ladbrokes and William Hill – offered mobile exclusive money-back Specials in January 2014 – the same number as December 2013. Stan James entered the list by virtue of its FA Cup 2/1 offer on mobile, while Coral dropped out after making its ‘Money Back If A Faller’ offer available online as well as mobile.
David Archer, owner of FREEBETS.com, said: “It will not come as much of a shock to the punters that Paddy Power is the winner of January’s money-back crown for the fifth time. It is clear that the overall number of money-back offers is growing significantly – not just from the dominant industry forces, but from up and coming players such as Betway. ”
In order to determine its bookmaker of the month for money-back Offers, Freebets.com uses an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to happen, in addition to the number of events and range of markets which qualify for the offer. The team draws on over 50 years of experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.
