SBC News Voice of the Sports Betting Industry
The Press Association (PA) supplier of multi media content and has been agreed a partnership with Horse Racing Ireland (HRI) the governing body’s Form Book.The agreed will see the PA become the official data and content supplier for the next three years.
The PA will further supply HRI with additional headlines package of international and domestic Irish racing news for use on the governing body’s website.
Jim Donnelley, Director for racing and betting at PA, said the agency was “delighted” to have completed the new deal.It not only strengthens our existing relationship with the racing body but also promotes our position within the racing industry as the supplier of HRI Form Book racing information,” he said.
Jason Morris, director of racing at HRI, added: “HRI decided to outsource the production of form book data, both for cost reasons and also so that our GoRacing.ie website would carry up-to-date comments after each race, and we were delighted to select PA as our supplier following a competitive process.”
