Sportsbook

The latest sportsbook news for the gambling industry, sponsored by Metric Gaming

Predict the Six turns to crowdfunding to finance ‘rapid’ expansion

Premiership based football betting game Predict The Six has launched a crowdfunding campaign in order to fulfil its ambition of rapid expansion. The football jackpot game is aiming to become a modernised football pools for the 21st Century. It launched last season, and enjoyed considerable success, with the idea of the game very simple to understand, and easy to use. …

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Australian authorities refer live betting investigation to Interpol

‘The Australian’ newspaper has claimed that bet35 and Ladbrokes Australia’s ‘click-call’ live betting features will be investigated by international police organisation Interpol. The Australian Federal Police, who were asked to investigate the bookmakers ‘click-call’ betting features by the Australian Communications & Media Authority (ACMA), have referred the investigation to Interpol, as the operators’ Australian websites are hosted remotely. Meanwhile William …

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Mullen wants to restore ‘passion and pride’ at Ladbrokes

Ladbrokes CEO Jim Mullen has said that he wants to ‘restore our passion and pride of being at the heart of sportsbetting in our culture and all that we do’ as he announced his delayed business review of the bookmaker. Amid the details of merger deal with Coral, Mullen revealed the plans he has been developing for Ladbrokes since taking …

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MediaCom wins Betfair £15 million European media account

Betfair has confirmed that it has awarded its £15 million European media planning and buying account to international media agency MediaCom. MedicCom will replace Havas Media Group agency Arena, who declined to re-pitch its services to Betfair, Arena had been lead media planner for Betfair since 2013. Betfair had announced it would conduct a European media planning and buying review …

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Betsson AB confirms acquisition of Europe-Bet for $50 million

European sports betting operator Betsson AB, has confirmed is acquisition of Georgia licensed betting operator Europe-Bet for a purchase price of $50 million (£31 million). Detailing the acquisitions final terms, Betsson AB will pay Europe-Bet holding company Chempionebi an additional sum of $35 million upon completion of one year under its management, provided that Georgian gambling regulations remain unchanged. Should …

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DraftKings commits $250 million ad-spend with Disney ESPN

Daily fantasy sports (DFS) operator DraftKings is set to further its relationship with Walt Disney Company owned US sports network ESPN, by committing $250 million (£160 million) in ad-spend over the next two years. DraftKings will become the exclusive DFS partner to ESPN owned media channels and digital inventory as the operator secures its biggest advertising partnership and secures nationwide …

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Svenska Spel CEO urges Swedish government to ensure “healthy & safe” market conditions

Having recorded year on year performance declines, Lennart Käll CEO of Swedish state owned gambling operator Svenska Spel has urged the government and national regulator Lotteriinspektionen to introduce new regulations and policies that will toughen Sweden’s gambling framework. Svenska Spel reported a 2.4% net gaming revenue decline to SEK4.3 billion (£330 million) for the opening six months of 2015. The …

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William Hill announces launch of £50 million Prem Predictor competition

Gearing up to the start of a new Premiership football season, William Hill has announced the launch of its £50 million Prem Predictor jackpot. UK William Hill customers will be able to predict the final positions of all 20 Premier League clubs for their chance to win £50 million. Cost per prediction will be charged at £2, selections will be …

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William Hill – WHLabs delighted with quality of accelerator applicants

Issuing an update on its industry accelerator programme, William Hill has stated that it has been delighted with the level and quality of the applications it has received. In June the operator announced that it had opened strategic start-up accelerator programme WHLabs in London and Tel Aviv in order to target future market growth and product innovation. William Hill is …

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Dead Trigger 2: eSports tournament released by Cashplay and Gamblified

Cashplay and Gamblified are two fast-growing platforms which, together, offer enhanced versions of games with the added perk of real money gaming. Founded in 2012, Cashplay is an eSports tournament provider with its HQ in Prague, whilst Gamblified is another young company, also based in the Czech Republic. As a development firm it focuses its efforts on modifying games to …

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