Malta-based online operator Casumo has confirmed that it will be expanding into the UK betting market after launching its new sportsbook which will be made available on mobile, desktop and via the Casumo Sports app. The new launch will allow punters to personalise their betting experience upfront by selecting their favourite sports and leagues. “I am excited to be able to …
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Stockholm-listed LeoVegas AB has continued to restructure its marketing leadership, after confirming the appointment of Johan Rikner as new Digital Marketing Director. Detailed as a key leadership appointment for 2020 directives to Swedish business news source Resume.se, Rikner is the former founder of Nordic native and press advertising publisher Nyheter365 (‘News365’) – a business acquired by Stockholm marketing group Mediaplanet in …
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DraftKings has announced a marketing partnership which sees it become the exclusive official sports betting and daily fantasy sports partner of the NY Knicks, NY Rangers and Madison Square Garden (MSG). As a result, the agreement will see DraftKings benefit from premier brand integration access across MSG’s assets, including digital platforms, in-game promotion and out-of-home signage. Ron Skotarczak, EVP Marketing Partnerships …
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1xBet wants to “set new standards of betting culture” in Africa after being granted a full National Licence to operate its sports betting brand in Nigeria until 2024. The licence strengthens the African presence for 1xBet – a long-term supporter of Nigerian football and and an official sponsor of the Confédération Africaine de Football (CAF). 1xBet is the registered trademark …
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Online sports betting operator MansionBet has announced the expansion of its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI). As a result of the deal, the Gibraltar-based operator is now set to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse. Dana Bocker, Head of Integrated Marketing at Mansion, …
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Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent attempting to overcome the industry’s ‘social wagering conundrum’. Introduced in conjunction with the kick off of the 2019/20 Premier League season, Wager has since seen some development in its short lifespan including the introduction of a marketing campaign, specialised markets, head-to-head profiles and referral schemes. With Wager’s …
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A filing placed with Spain’s CNMV capital markets commission has revealed that Codere SA has secured terms on two corporate credit lines, obtaining approximately €36 million in working capital to help the Bolsa Madrid gambling group maintain its Mexico and Uruguay business subsidiaries. The transaction sees Codere governance expand the volume of its existing €90 million revolving credit facility, of …
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The Racing Post has confirmed that it has integrated Betfair sportsbook markets within its free iOS mobile app and mobile website, allowing readers to place direct bets on Betfair horseracing and greyhound markets. Branded as the most comprehensive tool for racing enthusiasts, the Racing Post app delivers daily racecards, results, expert tips, the latest breaking news and live race streaming. …
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As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This ninth edition looks at September and more specifically at how the right technology can boost a sportsbook offering, the rise of sports data partnerships, how sports betting is influencing affiliate marketing and a review …
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Following the news that DraftKings is buying its own sports betting platform in the form of SBTech, Kambi has made the move to halt trading in its shares after its stocks plunged 30%. As a result, a statement has been released by Kambi Group’s CEO Kristian Nylén in order to try and ease concern amongst investors. The statement read: “Kambi …
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