SBC News Voice of the Sports Betting Industry
Amaya Inc sports betting subsidiary BetStars has confirmed that it has joined UK racing’s Authorised Betting Partner (ABP) scheme.
The BetStars brand which launched in the UK this January, will join 32Red, Betfair, BetVictor, bet365, SeanieMac and Sky Bet as an ABP partner.
BetStars who recently added UK racing markets to its betting platform, will commit to contributing a percentage of its online racing earnings towards supporting and promoting the sport.
The betting operator joins the ABP Scheme, ahead of this weekend’s Grand National (Saturday 9 April – Aintree)
BetStars’ Director of Trading, Ian Marmion, commented on joining the ABP Scheme
“As TD of BetStars and a keen horse racing owner, I’m delighted that BetStars has signed to be an Authorised Betting Partner of British Racing. The birth of betting in the UK was driven by horse racing and it’s important that it is given the opportunity to grow and flourish. We are proud to partner with one of the most popular and exciting sports in the world, and feel it’s important that we make our contribution as a new entrant to the sport.”
Nick Rust, Chief Executive of the British Horseracing Authority (BHA), welcomed BetStars as new racing partners
“We are delighted that BetStars has agreed to become a partner of British Racing by signing as an ABP. By entering into a partnership with racing, BetStars understands the importance of British Racing to betting and gaming operators in both attracting and retaining high value customers. BetStars represents a world-renowned brand and it is exciting that it now features horse racing. We look forward to working with the brand to deliver all the benefits of being an ABP and seeing its name on British racecourses.”
