Sportsbook

Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …

Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’. Enteractive, a provider of ‘retention-as-a-service’ support for igaming incumbents, has been tasked with executing customised Argyll reactivation campaigns for its UK flagship brand SportNation. The reactivation campaign will focus on reviving ‘hard-to-reach lapsed’ and ‘churned players’ registered on SportNation’s customer database. Furthermore, the initiative will …

Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer. Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the …

The NHL has licensed Tipsport as its first European sportsbook partner, allowing the Czech betting group to utilise its official brand logo and matchday data. The partnership will see Tipsport serve as the NHL’s ‘official betting partner’ for the markets of the Czech Republic and Slovakia. Recognised as the Czech Republic’s largest betting agency, Tipsport will be allowed to promote …

Czech Republic gambling stakeholders hope that the government will proceed with regulatory adjustments to banking and customer verification requirements that will allow for a smoother market entry.  Following 2017 amendments to the ‘Czech AML Act’ in connection with the implementation of a new ‘Czech Gambling Act’ – the Ministry of Finance enforced the requirement for operators to impose ‘face-to-face’ customer …

As the third nationwide UK lockdown continues, the Premier League has made the decision to continue providing televised coverage of all matches. The announcement follows the earlier decision by Richard Masters, the league’s Chief Executive, to keep playing games behind closed doors for the remainder of the season. Spectators were able to return to stadiums in a limited capacity of …

Lottery integrity body Global Lottery Monitoring System (GLMS) has released its 2020 Annual Monitoring and Intelligence Report, which outlines the organisation’s main highlights, key facts and figures for the year. The GLMS has experienced significant growth in 2020, in particular its executive committee and team has expanded in addition to its schedule of digital events. The report contains interviews with …