Betfred will debut ‘Let’s Get Ready to Rumble’, its new nationwide advertising campaign, this weekend on BT and Sky Sports channels. The Manchester bookmaker’s new headline campaign sees iconic boxing ring-announcer Michael Buffer welcome all UK sports fans back to stadiums, through his legendary catchphrase of ‘Let’s Get Ready to Rumble’ The campaign, developed by Liverpool-based advertising agency Zut Media, …
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The SoftSwiss sportsbook has strengthened its network of partners by securing a new agreement with Power Casino. Power Casino has become the brand’s first client to operate outside the SoftSwiss online casino platform, integrating the sportsbook solution into its brands. Aleksander Kamenetskyi, Sportsbook Product Owner, commented: “It was a pleasure to work with Power Casino again and to launch our …
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BetDEX the new venture of Nigel Eccles, former founder of FanDuel, has secured a $21 million seed funding round – “the largest ever seed executed by a UK start-up”. A raft of investors led by San Francisco crypto fund Paradigm and Bahamas-based cryptocurrency exchange FTX has backed Eccles to transform BetDEX into the “world’s first decentralized sports betting protocol”. Last …
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The board of Playtech Plc has moved to confirm media speculation that it has been approached by a third suitor seeking to acquire the FTSE250 gambling technology group. This morning, Playtech governance confirmed that on 5 November, a ‘preliminary approach’ was made by JKO Play Limited, a consortium led by former F-1 team owner Eddie Jordan and Scientific Games executive …
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bet365 has secured access to an expanded range of international horseracing content after agreeing a new three-year agreement with Spotlight Sports Group. Through the partnership, customers across all of bet365’s domains – including those licenced in North America – will benefit from Spotlight Sports Group’s Superfeed content engine which is offered via a single integration. Content from Racing Post, offered …
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Sportradar will gain the exclusive betting data rights to the NBA, WNBA and NBA G League after signing a 10-year contract. The exclusive partnership will start in 2023-24, kicking in at the end of the existing, non-exclusive deal which runs for two more years. It will see the three leagues use Sportradar’s global and wide-ranging capabilities to grow US operations, …
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BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”. As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable supplier available”. “We’re here to …
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BetMakers Technology Group will further develop its fixed odds and racing wagering products after signing a new, long-term partnership with Racing and Wagering Western Australia (RWWA). Under the terms of the agreement, BetMakers will provide fixed odds win, place and exotic bet types for all codes of racing across all RWWA’s sales channels including TABtouch as well as more than …
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Enteractive has secured a breakthrough partnership with Fortuna Entertainment, with the tier-1 Central European betting group appointing the customer retention specialist to lead its player reactivation campaigns for Romania. The partnership will see Fortuna Romania and subsidiary Casa Pariurilor deploy Enteractive’s proprietary-build customer reactivation cloud platform. The integration will allow Enteractive’s native-speaking agents to approach players in a more personalised …
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Spelinspektionen, Sweden’s gambling inspectorate, has reprimanded Betsson AB for breaching its penalty-based betting market rules on an Allsvenskan football match. The offence relates to a tie played on 20 May 2021 between Malmö FF and Elfsborg FC, for which the inspectorate was ‘tipped-off’ that Betsson had offered markets violating Spelinspektionen integrity rules. 2020 Gambling Act amendments saw Spelinspektionen ban licensed …
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