Sportsbook

Esports Entertainment Group (EEG) has restructured the duties of its executive leadership team, a decision that will see Stuart Tilly serve as the Nasdaq-listed sportsbook and esports operator’s new Chief Operations Officer (COO). Tilly has formally served as the EGG’s Chief Legal Officer (CLO), providing counsel on a number of strategic milestones including EGG’s acquisition of Bethard Group and Helix …

Sports betting start-up ParlayBay has strengthened its senior leadership team, appointing Patrick Nordwall as its debut CEO. Launched in September of last year, ParlayBay has detailed a mission to ‘transform the sports betting market’ through the provision of ‘game-changing experiences’ for players, seeking to develop a player-centric experience beyond gamification through its sports betting games.  In pursuit of this objective, …

Entain has announced the launch of its Ennovate  innovation hub, funded with a £100 million investment, in order to investigate emerging areas and collaborate with UK, European and global partners.  Underscoring an ambition to become a ‘global leader in innovative entertainment’, the FTSE100 gambling group has outlined plans for investigation of the Non-Fungible Token (NFT), Virtual Reality and Augmented Reality …

Britt Boeskov has announced that she has ended her 17-year tenure as an executive of Kindred Group Plc.  This weekend, Boeskov posted an update on Linkedin confirming that she had resigned from her duties as Kindred’s Chief Experience Officer, a position she had held since 2019. A key member of Kindred’s executive leadership team, Boeskov joined the company back in …

With the Beijing 2022 Winter Olympics approaching, the International Olympic Committee (IOC) has moved to raise awareness of the dangers of match-fixing and manipulation. In pursuit of this objective, the IOC has appointed eight new brand ambassadors, each representing a different competiving nation and a different Winter Olympics event, with the tournament scheduled to take place between 4-12 February.  Representing …

Following a new study, Entain has asserted that there is a strong correlation between betting and video gaming, whilst also anticipating greater future demand for esports products.  In particular, the survey of 16,000 people found that video gamers were 4.3 times more likely to participate in betting and 4.5 times more likely to participate in igaming, with the FTSE100 group …

UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market.  In …

NSoft has partnered with Israel-based CRM Marketing company, Optimove, to provide the company’s operations to its users. The collaboration has seen international betting and igaming supplier fast-track the integration with Balkan Bet, which is a long-time NSoft client already leveraging Optimove’s AI-mapped CRM journeys. Dubravko Simic, SVP of Sales and Business Department at NSoft, commented: “We are committed to offering …

Super Group, the operating company of Betway and Spin, has finalised its merger with SPAC partner Sports Entertainment Acquisition Corporation (SEAH). As a result of the transaction, Super Group intends to issue its shareholding on the New York Stock Exchange (NYSE) beginning Friday 28 January.  The duo expects all closing conditions for the business combination – which will see  Super …

Flutter Entertainment has opened a strategic hub in the Spanish autonomous city of Ceuta to support its Spanish market operations. Local news sources have disclosed that the hub will form part of the ‘Flutter International’ unit of the FTSE100 gambling group, who are reported to be in the process of hiring 30 Ceuta based employees The Ceuta hub aims to …