Sport

William Hill has announced that it is sponsoring the first ever Boxing Day meeting at Aintree racecourse. Including the notable Grade 1 Formby Novices’ Hurdle (formerly the Tolworth Novices’ Hurdle), the bookmaker will sponsor six of the seven races on the card in total. Lee Phelps, Spokesperson for William Hill and Senior Sports Writer, said: “While many are winding down …

Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …

Racecourse Media Group (RMG) has formed a partnership with sports data and analytics company Ellipse. The deal will utilise data engineering and analytics specialists from Ellipse –  the company behind the likes of CricViz and TennisViz – as well as AI and machine learning to bring a ‘new dimension’ to how fans consume and understand horse racing. Named the first …

For traders, Christmas represents a hectic Premier League fixture pile-up, with teams playing three games in just 10 days; fans happily sit back with a turkey sandwich, whilst trading floors are faced with numerous challenges. Charlie Linford, industry veteran and Director of Trading at Metric Gaming is well versed in this schedule having traded on the frontline for many years. …

Sportsbet has formed a five-year partnership with Melbourne Racing Club (MRC), commencing on 1 January 2024.  The Flutter-owned company aims to ‘re-position the sport’ to new racing fans and open up racing to more sporting audiences. Barni Evans, Sportsbet CEO, stated: “Sportsbet is excited to partner with the MRC, an incredibly successful and progressive club, and we look forward to …

Premier League clubs have been asked to make a payment of £44m to EFL clubs as part of a wider support package, according to Sky News. The ‘New Deal’ should see the collective up-front payment be made within a six-year settlement period to support teams in the lower leagues of English football, which could be worth up to £875m by …

Sportradar has partnered with Tennis Data Innovations (TDI) to access global data and streaming rights for betting, and media data rights, for all ATP Tour and ATP Challenger Tour events.  The new deal with TDI – a joint venture vehicle of ATP and ATP Media – will focus on driving commercial growth for the sport and enhancing fan engagement opportunities …

Virgin Bet is sponsoring the December Gold Cup in the Christmas Meeting at Cheltenham, as well as the final race on the card that day. The £130,000 Premier Handicap chase, now named the Virgin Bet December Gold Cup, is set to take place this Saturday (16 December), over an extended two and a half miles on the New Course at …

The BHA has made its final call for owners to complete Britain’s inaugural Thoroughbred Census. Now at a landmark 6,000 submissions from an industry wide push to drive participation, thoroughbred owners have until the end of the year (31 December 2023) to complete Britain’s first-ever Census of this kind. Helena Flynn, Programme Director, Horse Welfare Board, stated: “We’ve had a …

Stats Perform has strengthened its position in the professional tennis world by extending its exclusive agreement to collect and distribute official WTA Tour data and live streams to licensed sportsbooks until the end of the decade. The extension of the long-running deal means that live scores, stats and content from the top tier of women’s tennis will be available to …