Sport

Unibet falls foul with ‘sponsored’ Henderson tweet

The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication. The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready …

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Ladbrokes places the Senet Group’s core message at the heart of SPFL sponsorship

Industry-independent watchdog and standards body, The Senet Group has praised Ladbrokes (GVC Holdings) for its commitment to promoting Responsible Gambling through its marquee sponsorship of the Scottish Professional Football League (SPFL). Promoting safer gambling, Ladbrokes marketing confirms that the Senet Group’s ‘When the Fun Stops, Stop’ message will appear across all SPFL players’ shirts for the 2019/20 season. David Macdonald, Sponsorship …

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Turkish Delight! Galatasaray nets Bilyoner as Premium Sports Partner

Galatasaray SK, Turkey’s biggest sports club has confirmed that it has secured a 2-to-3 year sponsorship with Intralot subsidiary Bilyoner Interaktif (Bilyoner.com) becoming its new ‘official betting partner’. Updating the media, Galatasaray Chairman Mustafa Cengiz disclosed that Bilyoner had committed to a 2-year sponsorship agreement set at TRY 8 million per season (€1.3 million) – a new deal valued at …

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SBC’s On The Ball – Kylian Mbappé, West Ham and the Champions League

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at two possible destinations for the 2021 Champions League final, as well as a new partnership for Kylian Mbappé. Munich and St Petersburg in the running to host the 2021 Champions League final Uefa has …

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In time for Lakeside! BDO secures Eurosport as primary broadcaster

The governance of the British Darts Organisation (BDO) has confirmed the appointment of Eurosport as its primary broadcast partner. Updating stakeholders, BDO informs that it has agreed to an extensive three-year partnership with Discovery Inc’s Eurosport channel, which has previously broadcast BDO syndicated competitions. Today’s announcement sees the BDO end concerns that the governing body would not have a TV …

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La Liga & DGOJ collaboration strengthens Spanish football against corruption

Working alongside Spanish gambling regulator DGOJ, La Liga’s integrity unit has reported 39 suspicious betting alerts during the 2017/18 Spanish football season, which resulted in nine criminal court cases prosecuting match-fixing offences. This week, La Liga and DGOJ officials presented Spanish media, with the results of their working collaboration on maintaining Spanish football’s integrity against corruption and match-fixing. For season …

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Black Type recruits trainer Ben Pauling as National Hunt ambassador

Specialist racing bookmaker, Black Type has announced the appointment of Dual-Grade One winning trainer Ben Pauling as its official ambassador for the 2018/2019 National Hunt season. Confirming, Pauling as new ambassador, Black Type marketing details that it has secured one of UK racing’s most promising and talented trainers, who will be providing unique insights and in-depth content on UK National …

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Custom Group delves into football sponsorship with Parma deal

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

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Sportradar revamps legacy OTT sports content solution

Sports data, content and media rights distributor Sportradar has announced the launch of its revamped ‘next-level’ OTT solution at the Sportel Monaco sports media convention. The technology firm has developed a new engine which seamlessly connects its wide range of sports data with video capability within clients’ multiple distribution channels. Sportradar was one of the first technology firms to offer …

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Celtic and Dafabet streaks ahead after MotoGP deal

Celtic Football Club will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt Racing. Both the seven-in-a-row Scottish champions and the multiple Isle of Man TT-winning race team are sponsored by online betting company Dafabet, and will use the event to promote the Glasgow club …

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