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bet365 steps up Never Ordinary campaign in fan engagement drive

bet365 steps up Never Ordinary campaign in fan engagement drive

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

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EFL Chairman: “No direct correlation between sponsorship and gambling harm”

SBC News EFL Chairman: "No direct correlation between sponsorship and gambling harm"

EFL Chairman Rick Parry has cited new EFL research that claims there is no evidence of sponsorship leading to an increase in gambling or gambling harm. Speaking to the PA News Agency, Parry backed the rights of EFL clubs to benefit from lucrative deals with betting operators, following the league’s extension of its long-standing partnership with Sky Bet.  The Chairman …

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SIS returns as sponsor of oldest race in Argentina calendar

SBC News SIS returns as sponsor of oldest race in Argentina calendar

SIS (Sports Information Services) is once again sponsoring the Gran Premio Nacional at the Hipódromo Argentino de Palermo racecourse in Buenos Aires. The historic Argentine Derby, taking place on 11 November, serves as one of the oldest and most prestigious on the race calendar in Argentina. The deal sees the supplier further build on its long-standing partnership at the Palermo …

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“This is just the beginning” as World Pool experiences record 2023

SBC News “This is just the beginning” as World Pool experiences record 2023

World Pool has closed its season with a 24% year-on-year increase in turnover totalling HK$7.4bn. The Hong Kong Jockey Club (HKJC)-owned operation started and finished at Flemington Racecourse in Australia, and reached out to eight countries for a total of 222 races (up from 154 races in 2022), making it a record-breaking 2023. Michael Fitzsimons, Executive Director, Wagering Products of …

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Julie Harrington, BHA: “Great racing in Britain is enjoyed far and wide”

SBC News Julie Harrington, BHA: “Great racing in Britain is enjoyed far and wide”

The British Horseracing Authority (BHA) has emphasised the importance of the UK horse racing sector as a global sport, but also acknowledging an urgent need to maximise engagement in the domestic market. The British Racing’s Sports Economy Breeders’ Cup Trade Mission on 1 November began with a welcome reception held in California, which BHA CEO, Julie Harrington, addressed with an …

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New racing reality: The bookies’ view on the sport’s latest developments

Bookies Corner: Grand National trading trends ahead of ‘the public’s race’

Horse racing has had some big news lately at two very different levels, with organisers announcing changes to the format of the Grand National whilst one of its most high-profile jockeys revealed an extension of his career. Amidst concerns for animal welfare and general safety, the Jockey Club took the decision to reduce the number of runners in the UK’s …

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HBA finalises coverage in ‘every major continent’ for Breeders’ and Melbourne Cup

SBC News HBA finalises coverage in ‘every major continent’ for Breeders’ and Melbourne Cup

HBA Media (HBA) has secured sports-network coverage in every major continent for the Breeders’ and Melbourne Cups. This weekend, the two-day Breeders’ Cup World Championship (3 – 4 November) returns to Santa Anita Park in Arcadia, Calif, marking the 40th year of the event.  Meanwhile, Australia’s greatest horse racing festival – the Melbourne Cup Carnival – also begins at Flemington …

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Interwetten gains visibility in German basketball with Bayern München

SBC News Interwetten gains visibility in German basketball with Bayern München

Interwetten has been named the platinum betting partner of FC Bayern München Basketball (FCBB) until 2026.  The new deal gives the sports betting provider ‘extensive marketing rights’ across the EuroLeague and Basketball Bundesliga, in addition to other international activations.  Wolfgang Fabian, Founder and Owner of Interwetten, commented: “As an owner-managed company with more than 30 years of tradition, we rely …

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12BET strengthens PL presence as Leeds United sponsor

SBC News 12BET strengthens PL presence as Leeds United sponsor

12BET has been revealed as the official betting partner in Asia for Leeds United. The collaboration will now provide the 2007-founded sports betting and casino company – active in European and Asia Pacific markets – with geo-targeted assets, club IP and further promotional material. Rory Anderson, a 12BET spokesman, commented: “We are pleased to have partnered up with Leeds United …

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FIGC hands Newcastle United’s Tonali 10-month ban for illegal betting

SBC News FIGC hands Newcastle United's Tonali 10-month ban for illegal betting

The Italian Football Federation (FIGC) has banned Newcastle United’s Sandro Tonali from playing football for 10 months over his involvement in illegal betting.   The news comes after the £55m midfielder admitted to placing bets on AC Milan while still at the club. His contribution to the case was commended by Italian FA Chief Gabriele Gravina.  Tonali was first banned for …

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