Sport

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

As both the World Cup and the transfer window simultaneously reach fever pitch, there’s been a plethora of business news from the world of football. This edition looks at the potential transfer of football’s biggest star and the astonishing viewing figures that are being drawn by the World Cup. Ronaldo’s remarkable move In a transfer that would send shockwaves throughout …

Betting exchange brand BETDAQ has agreed a deal with League One outfit Sunderland AFC, which sees the firm announced as new title sponsor of the club. Under the terms of the new agreement BETDAQ, which forms part of the GVC Group, will see its branding appear on the front of Sunderland’s official jerseys, whilst also featuring prominently around its Stadium …

Additional verification procedures for all races in Great Britain have been announced by the British Horseracing Association (BHA), aimed at bringing greater accuracy for punters and bookmakers by minimising the risk of human error in the results process. Trailed extensively since March of this year, the process involves an additional line of verification is in place before the ‘weighed in’ …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today’s entry from Endre Nesset, Director of Sports at Gaming Innovation Group, delves into the history of numerous World Cup’s of yesteryear, …

Chris Taylor, Head of Football at Metric Gaming, looks at the challenges sportsbook traders face during major tournaments, such as the World Cup. The World Cup has delivered a run of surprise results to date; Argentina, Spain, Portugal and reigning champions Germany have all been eliminated. And perhaps the biggest shock of all – England beat Colombia in a 4-3 …

Kambi has completed a deal with Swedish horse racing operator AB Trav och Galopp (ATG) for the provision of its multi-channel Sportsbook and services. The agreement follows a competitive tender process, with Kambi’s strong track record in regulated markets, cutting-edge technology and powerful operator empowerment capabilities helping secure its selection. The multi-year deal comes as Sweden prepares to adopt a new regulatory …

Following its recent deal completed with last season’s runaway Premier League champions Manchester City, Marathonbet has headed to Spain to link up with La Liga side Girona FC. Becoming the new main sponsor of the Montilivi based side on a multi-year contract that begins in the upcoming season, the online bookmaker has stressed its commitment to fans of the clubs …

The first ever Diversity and Inclusion Action Plan, devised by the Diversity in Racing Steering Group (DiRSG), seeks to place diversity and inclusion at British racing’s heart. Containing a series of recommendations regarding eight core areas, it is hoped a plethora of long and short term core benefits will be felt, better reflecting the diversity of wider society “in terms …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Join Oliver Wilson, Director of Client Services at Nektan, as he discusses one of the greatest strikers in World Cup history, which …