SBC News Voice of the Sports Betting Industry
Online bookmaker Marathonbet has migrated across Manchester, after becoming the first ever official global betting partner of Manchester City.
The new multi-year agreement with last seasons runaway Premier League Champions covers both the men’s and women’s teams, with Marathonbet pledging that fans are to see some of the best odds on market when betting on City in the coming season, in celebration of the new deal.
Natalia Zavodnik, Chief Executive Officer at Marathonbet, said: “We are delighted to be able to announce this global partnership with one of the most exciting clubs in world football.
“The club share our ideas of innovation and providing their supporters and football fans alike with extraordinary odds, markets and experiences; something we saw with their record breaking 2017/18 season. This announcement is a marker of our intention as a global brand and we can’t wait to get started.”
Marathonbet is to see its logo emblazoned on interview backdrops as well as across the Etihad Stadium, with visitors to the stadium for the 2018/19 season to also see its matchday offering available through a number of branded betting kiosks.
Fans of Pep Guardiola’s side are to also see Marathonbet provide a series of exclusive digital content, themed around the first team fixtures, and pre-match previews, as well as having the chance to win ‘money-can’t-buy’ experiences.
Damian Willoughby, Senior Vice President of partnerships at Manchester City Football Group, said: “We are delighted to welcome Marathonbet to Manchester City. Marathonbet shares our commitment to providing fans across the world with the best possible matchday experience, whether that’s at the Etihad Stadium or following around the world through digital platforms.
“Marathonbet has a great history of innovation and we are excited by their plans to engage with City fans through this new partnership.”
Announcing the deal, both parties joined forces for the below video.
