Football

Sky Bet has announced the launch of its new betting campaign  “It’s Betting, Better” for the 2015/2016 Premier League football season. The campaign, created by mcgarrybowen, will launch on TV with a series of spots promoting the latest features and offers under the theme of ‘It’s Betting, Better’.  The campaign’s initial focus is on football with Cash Out, In Play, Price …

Midland’s football club West Bromwich Albion (West Brom) has announced that it has extended its betting partnership with bet365, in time for the start of the 2015/2016 Premier League season. The renewal comes despite there being one year remaining on the existing agreement between the two parties. The Stoke based operator will continue to serve as The Albion’s UK and …

Extending its marketing coverage within the UK betting sector, European sports betting operator Marathonbet has announced its biggest betting partnership to date with Manchester United FC. Marathonbet will become the Global Betting Partner of the ‘Red Devils’ for the Premier League season 2015/2016. The partnership will see Marathonbet promoted throughout Manchester United’s Old Trafford Stadium (capacity – 75,000) on Match …

Betfair has further increased its marketing presence in English football by securing a betting partnership with Leicester City FC for the upcoming Premier League Season 2015/2016. The operator add Leicester City FC as a marketing partner, having secured Premier League betting partnerships with Sunderland AFC and Aston Villa FC. Betfair sports betting and igaming services will be promoted throughout the …

BitCasino.io, which claims to be the world’s first legally licensed and regulated online Bitcoin-only casino gaming operator, has announced the launch of its sportsbook for the new English Premiership football season commencing 8th August 2015. The new bitcoin sportsbook will provide over 10,000 live betting markets per week, including popular fast-developing betting sports such as MMA and eSports. A spokesperson …

NetBet has signed a one year betting partnership with West Bromwich Albion. Well known in Europe and with growing success in the UK, NetBet has a track record of delivering football sponsorship deals in France. The website provides an online sport betting service that provides fans a wide range of markets for a number of competitions. It is not the …

Oddschecker data from across the 2014/15 football season has again revealed BetVictor to be the bookmaker offering best prices, most often, when betting on football. It is the fifth year in a row that the Gibraltar-based firm has been given the accolade as it maintains its commitment to offer great value to new and existing customers across its core football …

Fantasy sports operator Mondogoal have agreed a partnership with Tottenham to become the Premier League club’s Official Fantasy Sports Partner. Few details have been revealed about the terms of the deal, but it’s been confirmed that Mondogoal will be developing a club branded fantasy football game for Spurs fans worldwide. This is intended to be launched before the beginning of …

Ahead of the start of a new Premier League season on 8 August, SBC speaks to Adam Stickland Marketing Manager of TXODDS, API and XML sports feed and data specialists.  Stickland gives detailed insight into data and feed set ups of sports betting operators, and how they could be optimised to improve engagement and operations as bookmakers focus on Multi-Channel …

Following last week’s announcement that it would spend $250 million on Disney ESPN inventory over the next two years, US daily fantasy sports operator DraftKings continues to ramp up its marketing coverage by announcing an exclusive partnership with Major League Soccer (MLS). The MLS will become the fifth professional sports league/body to become an official partner of DraftKings joining the …